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SFM4
SFM4
AIRWAYS
CUSTOMER SEGMENTATION
Tier 1: Economy Class
Tier 2: Business Class
Tier 3: Luxury Class
DELTA MODEL
System Lock-In
Indigo; 16.2
Go Air; 5.8
SpiceJet; 12.6
KingFisher; 19.8
COMPETITIVE ANALYSIS
Chart Title
Cost/pay WTP Revenue/ Pax SOC
6800
6000 6000 6100
5500
5200
3800 3800
3200
2900
BEST PRODUCT
•Rationalizing routes
•Cost controlling measures
• Discontinuing long haul routes
Operational effectiveness • Uses Airbus 330 instead of Boeing 777
• Lending Boeing737-800 on lease
• Decreasing block hours
BEST PRODUCT
•Differentiatated
• Through Better Service
• Better On Time Performance
Scope • On Board Entertainment
Scale