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Digi 3.0 Marketing Strategy For City Offers: Jayant Rajpurohit 08980030695 Email: Abhishek Iyer 09327380835 Email
Digi 3.0 Marketing Strategy For City Offers: Jayant Rajpurohit 08980030695 Email: Abhishek Iyer 09327380835 Email
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Marketing Strategy for City Offers
Jayant Rajpurohit
08980030695
Email: jayant10@micamail.in
Abhishek Iyer
09327380835
Email: abhishekiyer10@micamail.in
Online marketing strategy
What are we conveying?
Core Marketing Message
Has a
tendency to
show off best
purchases
Our Considerable
expendable
Income
Target
Group
Can be from Wants the
any age group best deals
Differentiation
• Existing sites provide info based only on the cities
• We further classify the deals by category (apparel,
food, etc.)
• Customized offerings for customers based on the
information and their past shopping behaviour
• Existing sites provide outdated information. City
Offers will differentiate itself by banking on its
constantly updated database
“Who” is City Offers?
Positioning