Digi 3.

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Marketing Strategy for City Offers

Jayant Rajpurohit
08980030695
Email: jayant10@micamail.in

Abhishek Iyer
09327380835
Email: abhishekiyer10@micamail.in
Online marketing strategy
 What are we conveying?
Core Marketing Message

Quickest, easiest and the best way for getting

the latest and best deals on the best products
and services in your city.

“We are always the first to tell you”

 Who’s our guy?
Constantly
surfs the net

Has a
tendency to
show off best
purchases
Our Considerable
expendable
Income

Target
Group
Can be from Wants the
any age group best deals
 Differentiation
• Existing sites provide info based only on the cities
• We further classify the deals by category (apparel,
food, etc.)
• Customized offerings for customers based on the
information and their past shopping behaviour
• Existing sites provide outdated information. City
Offers will differentiate itself by banking on its
constantly updated database
 “Who” is City Offers?
Positioning

• We position the service as the provider of

latest and most relevant deals in your city
• We tell you first
 Why Online marketing
• Online marketing is the next big thing
• Huge traffic on social media sites
• Higher scope for interaction and
personalization of the message
• Very Cheap to implement
 Challenges of Online marketing
• Constantly evolution, hence companies using it
must be on their toes with the changes
• Trends play a major role in deciding the
behaviour ( demise of orkut and rise of facebook)
• Criticism is easy on social media, hence the
companies should be able to tackle it (e.g.
negative comments on facebook)
• Companies required to be more open and
transparent when using social media
 Creative Concept
• My City Offers Story: Stories from satisfied
customers published on various online
channels, with their photo
• Tie up with the product/service provider for this
– Branding for both the products and City Offers
(Affiliate marketing)
• Show the deals missed by customers to make
him feel regret so that he uses the service more
regularly
 Creative Concept
• We will reward the first person to click on a deal
by additional discount (we can send the token
for additional discount on his personal mail)
• This will ensure increase in traffic on the
website with minimal cost
• This Strategy is synonymous with the image of
City Offers that we are trying to create – being
the fastest informer of deals
 Type of Content for various channels
• Facebook – Basic info on deals with links to main site,
constantly updated interactional thread for comments
from users
• Create a virtual shopping application of facebook,
convey the people that this can be replicated in real
life using City Offers (Viral mktg content)
• Blog – Means for publishing the “My City Offers Story”
• Twitter – To publish the latest deals and also sector
related information
 Type of Content for various channels
• SEO – The term “City offers” will be generated in
many searches (Radio city offers, Mumbai as a city
offers, etc.)
• SEO of utmost importance to ensure the high ranking
of the website on search engines, tagging of
appropriate words
• Youtube – Post funny cartoons on youtube, related
to shopping. (e.g. a miser after using city offers starts
splurging, as he has save more money than he
expected, etc…) - Viral mktg content with least cost
 Time Frame
• The marketing strategy mentioned here can
be implemented over a period of 3 months
• Substantial improvement in terms of
increased traffic to the website will come in 12
months time
 Metrics
• No. of views, links, posts and tags
• Visitor at site per month
• Comments per user
• Percentage increase per month (impact of
viral)