To protect and support its delicate body,

the tiny sea creature has devised a

solution that has been dazzling minds
across time with its simple and pristine
design. A solid, endurable armor in the
shape of a continuously winding spiral,
the seashell is an emblem of growth and
renewal, timelessness and inventiveness.
Modeled under the long-standing
principles of the golden ratio, the
seashell is endowed with a flawless
blueprint for visual elegance and
organic sustainability.

One of nature's very last living fossils, the

seashell has survived relatively
unaffected by the sweeping tides of
evolution.
A classic design that is adaptable, and
imaginative - not merely
accommodating to changing times, but
envisioning the very changes they will
bring.

Guided by the ageless elegance and

the persisting survival of the hard-shelled
sailor, this summer brings you Seashell
Coastal Resort, situated on a pristine
stretch of Egypt’s North Coast. An
embodiment of the visionary standards
of the golden ratio, coupled with
modern-day standards of luxury and
exclusivity, this newest addition to
heavenly vacationing will have you
reeling in fascination.

Lending credibility to our long-standing

expertise in the field of architecture,
landscape design and master planning,
Seashell is granting you, for the first time,
an opportunity to experience Egypt's
north coast in its finest, most exclusive
element.

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Guaranteeing a unique vacationing
experience means providing not one
choice, but several, suited to a diversity of
vacationing lifestyles. To this end, we are
offering an assortment of unit types, each
of which optimizes on a particular asset of
the resort’s topography. In addition to
optimal sea view, Seashell is equipped
with an artificial lagoon at an elevation of
7m above sea level, as well as an
impressive park facility, inhabited with
distinct local vegetation.
Clients can choose from four different
zones, namely:

Beachfront: The coastal properties

directly overlooking the beach, boasting
spectacular views of the Mediterranean
[Built-up Area: 550 sqm, Land Area
Range: 1,400 -1,610 sqm]

Double Decker: First of its kind properties

with two wooden decks and two
facades, one facing the sea and the
other facing the Lagoon. [Built-up Area:
460 sqm, Land Area Range: 1,020 -1,220
sqm]

Waterfront: Houses looking over the

artificial lagoon, centrally located within
the compound at a walking distance to
both the beach and the park. [Built-up
Area:
330 sqm, Land Area Range: 870 -1,300
sqm]

Parkside: Villas surrounded with luscious

greenery, enjoying views of the Park from
all fronts. [Built-up Area: 310 sqm, Land
Area Range: 790 -1,040 sqm]

02
Along with the choice of unit type and
situation, Seashell affords its clients a
display of unit designs from which to
choose their new summer home. To
integrate established skill with fresh flair,
local flavor with international caliber,
Seashell prides itself on a collaborative
design team comprising of such names
as renowned architect Shehab Mazhar,
up-and-coming talents from Upswing
design, and prestigious international
equivalents. Relying on local and
worldwide players at the forefront of the
industry, this collective endeavor aspires
to create an architectural landscape
that embraces diverse styles, all the while
maintaining the overall harmony of
place.

03
Confronted throughout the design proc-
ess with questions of measurements and
ratios, the architect’s central task is to
yield proportions most appropriate to a
given place. Whether to maximize a
property’s assets, such as sea-view or
sunlight exposure, or to create a positive,
well-balanced sense of space, an archi-
tect relies on a sound mathematical
formula, to be maintained throughout the
entire project. Guided by the time-
honored principles of the golden ratio,
the design conception of Seashell is
blessed with innate aesthetic and
functional harmony.

04
The principles of the golden proportion
are above all criteria for beauty, applica-
ble to architectural models and works of
art alike. Seashell’s landscape planning
relies on measurements governed by the
golden mean, while its impressive collec-
tion of hardscape fixtures plays with scale
to produce striking manifestations of the
golden ratio. Situated throughout the
coastal project like monuments in a
historical city, these fixtures provide
interesting visualizations of the ratio
underlying the entire design conception.
They also add to the overall vivacious-
ness of Seashell, bringing this impressive
concrete development to life with com-
pelling artistic features.

05
Building a living space also means
establishing a suitable mood to go along
with it. Here at Seashell we have created
an intimate and serene atmosphere with
the help of a combination of soothing
lighting schemes and subtle building
materials. Imbued with soft lights and
neutral wall colors, Seashell blends in
smoothly with its sandy surroundings.
Rather than disturb the natural scenery,
each home is designed to adapt to its
surrounding setting, both in terms of
appearance and function.

06
An elite resort, Seashell will house a
limited number of units, totaling around
300, to allow residents the spaciousness
and privacy required of a genuine
vacation residence. Think smaller size,
greater quality. The percentage of green
land allocated to each property is
significantly large when compared to
neighboring projects where units are
more closely positioned together. Here at
Seashell, each private home is
surrounded with broad space and
extensive greenery to avoid the clustered
living situations characteristic of larger
developments. Each home is endowed
with its own green oasis, very attractive
for the city dweller hungry for a natural
escape.

07
What makes Seashell a prime summer
destination is its guarantee of a secluded
retreat at close proximity to the hottest
spots and the major commercial centers.
Superbly located between Bianchi and
Spring Beach, just 3km from Haciendas,
the coast’s trendiest venues are just a
short beach walk away. More appealing
for the young occupants seeking a
beach party ambience is the nightlife
within the very gates of Seashell: a buffet
of top-notch restaurants and nightspots
brought to you by notorious Omar Rateb.
Seashell will very soon be home to
Andrea, the country’s ultimate and
hippest leisure institution, in addition to an
internationally acclaimed resort hotel.
The development will also be equipped
with a number of essential facilities to
boot, meeting the needs of the entire
family. Accommodating to different
lifestyle choices, Seashell affords its
occupants the best of both worlds,
choosing between the quietude of
Seashell’s intimate community or the
conveniences offered by neighboring
ones.

08
Aside from offering spectacular natural
views and sensational exterior designs,
Seashell will present its clients with a
multitude of original interior design
solutions for their new property. Our
dynamic team of interior designers is
composed of the most reputable players
in the field, a joint venture between
preeminent local and international
experts. The resulting designs are a blend
of classic techniques, contemporary
standards and ecologically progressive
methods, aimed to satisfy the nuances of
client tastes and offer sought-after,
original designs at competitive market
prices.

09
Infused with breathtaking natural beauty
and inspired by the enduring guidelines
of the golden ratio, Seashell is now
providing you with a haven of well-being
and rejuvenation. Allow yourself to
recharge in the refuge of nature, aided
by the organic harmony and astounding
setting of your surroundings. Experience
the ultimate high-end vacation in a
place that combines style with comfort
to create an aspirational lifestyle solution.
A homey community, a summer
destination, and an unparalleled
architectural development are coming
your way this summer in the all-in-one
exceptional package presented by
Seashell. Prepare to be dazzled by its
golden charm.

Units will be available for sale following

project launch in July 2010 and the
project is set for completion in 2014,
Seashell’s exclusive sales outlet is Upswing
Properties, a brokerage company
working exclusively with first-rate
developers, architects and contractors.

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