Corporate Strategy

Indus Dyeing and Manufacturing

Company Ltd.
Group Members

Imran Asif (BD-22/2007)

Kamran Ahmad (BD-25/2007)
M Akber Iqbal (BD-30/2007)
M Imran Burhan Ullah (BD-39/2007)
Obaid Riaz (BD-49/2007)
Saad Asad Khatri (BD-53/2007)
Syed Muhammed Farhan (BD-73/2007)
Wasim Ullah Khan (BD-86/2007)

Submitted To
Dr. Mahnaz Fatima

Dated
November 19, 2010
 Table of Contents

Table of Contents........................................................................................................................................2
Introduction.................................................................................................................................................4
Organizational Hierarchy – as of November 1, 2010...................................................................................5
Financial Analysis:........................................................................................................................................6
Competitors Key Financial Figures:..........................................................................................................7
Internal Environment Analysis:....................................................................................................................8
Marketing Department............................................................................................................................9
Management.........................................................................................................................................10
Human Resource Management.............................................................................................................11
Production System.................................................................................................................................12
Quality System.......................................................................................................................................13
Finance..................................................................................................................................................14
Organization Culture.............................................................................................................................15
External Environment Analysis..................................................................................................................16
Major Competitors................................................................................................................................17
Product Offering....................................................................................................................................18
Opportunity and Threat.........................................................................................................................19
Strategic Map........................................................................................................................................20
SWOT Analysis...........................................................................................................................................21
Major Problem:.........................................................................................................................................22
List of Minor Problems:.............................................................................................................................23
Cause Effect Network:...............................................................................................................................24
Appendices................................................................................................................................................25
Appendix I – Vision & Mission Statements............................................................................................25
Appendix II – Financial Statements........................................................................................................26
Appendix III – SWOT Analysis................................................................................................................27
Appendix IV – Interviews.......................................................................................................................28
Appendix V- Contribution......................................................................................................................29
Introduction

Indus Group has been in textile business for the last 50 years. Their strong technical, financial

and human resources enabled them to meet expectations of their customers. They started

business in 1955 as a private limited company with a cotton ginning factory and now they stand

amongst the best established textile groups in Ginning, Yarn Spinning and Towel businesses

with over US$70 million annual turnover. The company has 4 business units: Cotton Ginning,

Yarn Manufacturing, Towel Manufacturing and Power Generation Division.

As students of Corporate Strategy, we plan to venture into critical analyses of the company to

come up with the areas for improvement. Our aim is to learn through application of concepts

by developing meaningful and practical suggestions for the company.

Organizational Hierarchy – as of November 1, 2010
Chairman

Board of Directors
Com pany Secretary
CEO

Director # 1 Director # 2 Director # 3 Director # 4

H/O Mill # 1 H/O Mill # 3 H/O Mill (Lhr) H/O

Accounts/ F inance GM Mill

Export Administration

Import Dyeing section

Sales Electric Power Sect H/O Mill (khi) Mill (Muzz)

Sales/Mkt Spinning Depart

Purchase HR Department

Internal Audit

Shares

HR

IT

Administration

Chairman Mian Mohammad Ahmed

CEO Mian Shehzad Ahmed
IDM Karachi Unit, IDM Muzzafr Garh Unit
Director # 1 Mian Imran Ahmed
Mill # 1; IDM Hyderabad unit # 1
Director # 2 Mian Naveed Ahmed
Mill # 2; IDM Hyderabad Unit # 3
Director # 3 Mian Irfan Ahmed
Mill Lhr; (Towel Factory)
Director # 4 Shafqat Masood (Director Finance)
Company Secretary: Also Head of Shares Department
Structure down to Director # 1 (H/O) is similar for all Directors.
Financial Analysis:

Figures Chart with Written performance brief in different Fiscal years (for
reference see Siemens LCR page: 6, 7, 8 and 9)

At Least 3 To 4 Pages
Stakeholders: SMF, IA, WUK
Competitors Key Financial Figures:

(For reference see Siemens LCR page: 9 and 10)

At Least 4 Competitors
Stakeholders: SMF, IA, WUK
Internal Environment Analysis:
Stakeholders: OR, AI, MIB, SAK
Marketing Department

Stakeholders: OR, AI, MIB, SAK

Management

Stakeholders: ALL
Human Resource Management
Stakeholders: KA
Production System
Problem of having no problem
Stakeholders: KA
Quality System

Stakeholders: KA
Finance

Stakeholders: SMF, IA, WUK (excerpt from text description in

Financial Analysis)
Organization Culture
Stakeholders: ALL
External Environment Analysis
Stakeholders: MIB, SAK
Major Competitors
Stakeholders: AI, WUK
Product Offering

chart compariosn with competitors(like on Siemens rpt pg 17)

Stakeholders: ALL
Opportunity and Threat
Stakeholders: SAK, MIB
Strategic Map
(Ref pg 24, siemens report)
Stakeholders: ALL
SWOT Analysis

Finance Based SWOT - should be based on Annual Report 2010

Stakeholders: IA, MIB, SAK, OR, AI

Major Problem:

Stakeholders: OR
List of Minor Problems:

Stakeholders: ALL
Cause Effect Network:
Sample Case Effect Network

Stakeholders: ALL

No Local R&D

Products sell on
Not catering German brand name
local needs

No marketing dept

‘Learn & leave’ culture

Complacent
Mindset Lack of
ownership

Maintaining
Status quo

Management feels compelled to

show good sales numbers to
Siemens AG

Relying on govt. for

Cash conversion cycle
achieving targets
is long

High outstanding
receivables
Appendices
Appendix I – Vision & Mission Statements
Appendix II – Financial Statements
Appendix III – SWOT Analysis
Appendix IV – Interviews
Appendix V- Contribution

Kamran Ahmed (BD-25/2007)

 XXX
Signature: _________________
Imran Asif (BD-22/2007)
 XXX
Signature: _________________
Muhammad Akber Iqbal (BD-30/2007)
 XXX
Signature: _________________
Muhammad Imran Burhanullah (BD-39/2007)
 XXX
Signature: _________________
Obaid Riaz (BD-49/2007)
 XXX
Signature: _________________
Saad Asad Khatri (BD-53/2007)
 XXX
Signature: _________________
Syed Muhammad Farhan (BD-73/2007)
 XXX
Signature: _________________
Wasim Ullah Khan (BD-86/2007)
 XXX
Signature: _________________