We are conducting a research on Pepsi’s new snack Kurkure.

We will greatly
appreciate your time and effort to fill this questionnaire. Your information is valuable
to us so please fill this to the best of your knowledge. Thank you

Name:___________________________________

1. Where did you hear/see about Kurkure? (Choose as many as applicable)

• TV
• Newspaper
• Magazine
• Friends
• Relatives
• Billboards
Others ___________

2. Have you seen the Kurkure TV Commercial? If no, go to Q 5

• Yes
• No

3. What age group do you think Kurkure is targeting?

• Under 12
• 13-15
• 16-25
• 25 and above

4. Did you buy Kurkure after seeing the commercial?

• Yes
• No

5. Have you tried Kurkure? If yes go to Q7

• Yes
• No

6. You haven’t tried Kurkure because?

• Don’t know about it
• Don’t want to try
• Don’t find it appealing
• You have heard bad things about it
Other ___________
7. Please tick the brand you like more among each pair:

Kurkure……………….. .Supercrisp…………Haven’t tried Supercrisp

Kurkure…………………Slanty…………Haven’t tried Slanty
Kurkure…………………..Kurleez……………Haven’t tried Kurleez
Kurkure…………………Lays…………Haven’t tried Lays
Kurkure…………………Pringles…………Haven’t tried Pringles
Kurkure…………………Kryzo…………Haven’t tried Kryzo
Kurkure…………………Frankies…………Haven’t tried Frankies
Kurkure…………………Veezo…………Haven’t tried Veezo
Kurkure…………………Thinz…………Haven’t tried Thinz

8. Please rate the following about Kurkure, on the 7 point scales below, on the basis
of how satisfied (positive) or unsatisfied (negative) you are about the attributes.
Please mark the stars.

POSITIVE NEUTRAL NEGATIVE

Very tasty *-------*-------*------- *--------*------*-------* Not at all tasty
Attractive packs *-------*-------*------- *--------*------*-------* Packs not attractive
Always available *-------*-------*------- *--------*------*-------* Never available
Crunchy *-------*-------*------- *--------*------*-------* Not Crunchy, Soggy
Very spicy *-------*-------*------- *--------*------*-------* Not spicy
Good After taste *-------*-------*------- *--------*------*-------* Bad after taste
Adequate Quantity *-------*-------*------- *--------*------*-------* Less quantity than other
chips

9. How often do you take Kurkure?

• Less than 3 packets a week

• 3 – 6 packets a week
• 6 – 8 packets a week
• 8 or more

10. Which packet do you usually buy?

• Rs 5
• Rs 10
• Rs 15
• Rs 20
11. Are you aware of “Pudina Masti”, the newest Kurkure flavor in the market? If
no go to Q13.
• Yes
• No

12. Have you tried the new flavor?

• Yes
• No

13. What is your favorite flavor?

• Red-Red Chilli Jhatka
• Green-Chatkhara
• Yellow-Pudina Masti

14. Would you like more flavors?

• Yes
• No
Other ___________

15. How do you usually eat Kurkure? (Choose as many as applicable)

• As a picnic snack
• Something to go with your tea
• For a quick lunch
• As an appetizer
• As a light dinner
• Other_________________________

16. Have you seen the Kurkure advertisement on vehicles? (If no, go to Q 18)
• Yes
• No

17. How many times have you seen the vehicles in total?
• once
• twice
• more than twice

18. Are you aware of the Ramazan Kurkure recipe campaign?

• Yes
• No
19. Have you tried out the recipes?
• Yes
• No

20. Do you like the packet of Kurkure?

• Yes
• No

21. If not, why not? Please rank the following reasons. “1”being the biggest reason
and “5” being the least reason.

The color scheme is not appealing

Not enough information on the nutritional label
I don’t like the Urdu labeling on the packet
The product could have been packed in a better form and shape
The packet is not swelled up enough
Others_______________________________

22. What is your age?

Thank you for your time!