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David Aaker Model COKE
David Aaker Model COKE
Source: http://www.thecoca-colacompany.com/
• A product
• An organization
• A person
• A symbol
Reminder or inducement to
Reminder or inducement to
brand trial
brand trial
Purchase
Coca-Cola launched several Purchase
Coca-Cola launched several Behavior
variants like Diet Coke, Coke BlāK Behavior
variants like Diet Coke, Coke BlāK
Route#2
Brand
Purchase Behavior Attitude
Advertisement
Brand
Advertisement Attitude Purchase Behavior
Brand
Purchase Behavior Attitude
Advertisement