Company Name : Bajaj Auto Limited

Industry : Automobile / Automotive Ancillary / Vehicle

Type of Company :Public Limited Company, Local Based Company
Location :Akurdi Pune 411035

“Whatever product or services a co. Offers, it must meet the customer’s Wants
in the most satisfactory manner. That should be the aim of the
company”....Rahul Bajaj -1998

Culture and Values Our Brand Identity :

Our Brand is the visual expression of our thoughts and actions. It conveys to everyone our
intention to constantly inspire confidence.

Our customers are the primary audience for our brand. Indeed, our Brand Identity is shaped
as much by their belief in Bajaj as it is by our own vision.

Everything we do must always reinforce the distinctiveness and the power of our brand.

We can do this by living our brand essence and by continuously seeking to enhance our
customers' experience.

In doing so, we ensure a special place for ourselves in the hearts and the minds of our
customers.

Our Brand Essence:

Our Brand Essence is the soul of our brand.

Our brand essence encapsulates our mission at Bajaj.

It is the singular representation of our terms of endearment with our customers.

It provides the basis on which we grow profitably in the market. Our Brand Essence is
Excitement.

Bajaj strives to inspire confidence through excitement engineering.

Blending together youthful creativity and competitive technology to exceed the spoken and
the implicit expectations of our customers.

By challenging the given. By exploring the unknown and thereby stretching ourselves
towards tomorrow, today.
Our Brand Values :

We live our brand by its values of Learning, Innovation, Perfection, Speed and Transparency.

Bajaj will constantly inspire confidence through excitement engineering.

Learning : Learning is how we ensure proactively. It is a value that embraces knowledge as

the platform for building well informed, reasoned, and decisive actions.

Innovation : Innovation is how we create the future. It is a value that provokes us to reach
beyond the obvious in pursuit of that which exceeds the ordinary.

Perfection : Perfection is how we set new standards. It is a value that exhibits our
determination to excel by endeavouring to establish new benchmarks all the time.

Speed: Speed is how we convey clear conviction. It is a value that keeps us sharply
responsive, mirroring our commitment towards our goals and processes.

Transparency : Transparency is how we characterise ourselves. It is a value that makes us

worthy of credibility through integrity, of trust through sensitivity and of loyalty through
interdependence.
Bajaj doesn't have a straight vision or mission statement. They define it in terms of brand
identity, brand essence (derived from mission) and brand values.

Our Brand Identity

Our Brand is the visual expression of our thoughts and actions.
It conveys to everyone our intention to constantly inspire confidence.
Our customers are the primary audience for our brand.
Indeed, our Brand Identity is shaped as much by their belief in Bajaj as it is by our own
vision.
Everything we do must always reinforce the distinctiveness and the power of our brand.
We can do this by living our brand essence and by continuously seeking to enhance our
customers’ experience.
In doing so, we ensure a special place for ourselves in the hearts and the minds of our
customers.

Our Brand Essence

Our Brand Essence is the soul of our brand.
Our brand essence encapsulates our mission at Bajaj.
It is the singular representation of our terms of endearment with our customers.
It provides the basis on which we grow profitably in the market.
Our Brand Essence is Excitement.
Bajaj strives to inspire confidence through excitement engineering.
Blending together youthful creativity and competitive technology to exceed the spoken and
the implicit expectations of our customers.
By challenging the given. By exploring the unknown and thereby stretching ourselves
towards tomorrow, today.

Our Brand Values

We live our brand by its values of Learning, Innovation, Perfection, Speed and Transparency.
Bajaj will constantly inspire confidence through excitement engineering.

 Learning
Learning is how we ensure proactively.
It is a value that embraces knowledge as the platform for building well informed,
reasoned, and decisive actions.

 Innovation
Innovation is how we create the future.
It is a value that provokes us to reach beyond the obvious in pursuit of that which
exceeds the ordinary.
  Perfection
Perfection is how we set new standards.
It is a value that exhibits our determination to excel by endeavouring to establish new
benchmarks all the time.

 Speed
Speed is how we convey clear conviction.
It is a value that keeps us sharply responsive, mirroring our commitment towards our
goals and processes.

 Transparency
Transparency is how we characterise ourselves.
It is a value that makes us worthy of credibility through integrity, of trust through
sensitivity and of loyalty through interdependence.

http://www.surfindia.com/automobile/bajaj-auto-ltd.html

http://auto.indiamart.com/bajaj-auto/
objectives and values of bajaj auto company

http://www.google.co.in/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla%3Aen-US
%3Aofficial&q=objectives+and+values+of+bajaj+auto+company&btnG=Search&meta=&aq=f&oq=

http://www.scribd.com/doc/18636253/Bajaj-Auto

http://www.scribd.com/doc/22274045/13-cost-Sheet-Concepts

Quick Facts
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works  Akurdi, Pune 411035
 Bajaj Nagar, Waluj Aurangabad 431136
 Chakan Industrial Area, Chakan, Pune 411501