INTRODUCTION

 Advertising implies communating the public at large

as to the product, the manufacturer, the qualitative
features, its utility, brand, price, the warranty etc.

 In other words advertising is a mass communication

device by which the present customers are informed,
educated, motivated and finally purchase the product.

 It is a non personal device and excludes all personal

measures i.e. personal salesmanship. It can be oral,
written, or visual. The sole purpose is to impress and
induce customers.
ADVERTISEMENT OF
LENOVO LAPTOP
 OBJECTIVE OF THIS ADD.

MAIN
MAINOBJECTIVE
OBJECTIVEIS
ISTO
TOUPDATE
UPDATECUSTOMER
CUSTOMERINFORMATON
INFORMATON

 1] TO INTRODUCE AND ESTABLISH THEIR NEW RPODUCT IN THE

MARKET.
 2] TO COVER UP A LARGE CROWD OF MASSES AT A TIME.
 3] TO EXPAND THEIR PRODUCT AND KEEP THE EXISTING MARKET
INTACT

TARGET CONSUMER
 1] LITERATE, WORK ORIENTED, DYNAMIC, AFFLUENT PEOPLE.
 2] AGE GROUP- 18 TO 65 YEARS.
ADVERTISEMENT OF
PIZZA HUT
 OBJECTIVES OF THIS ADD.

MAIN
MAINOBJECTIVE
OBJECTIVEIS
ISTO
TOINTRODUCE
INTRODUCE&&ESTABLISH
ESTABLISH
PRODUCT
PRODUCT
 2] TO COVER UP A LARGE CROWD OF MASSES AT A TIME.
 3] TO CREATE POSITIVE POINTS ABOUT ITS PRODUCT IN THE MARKET
AGAINST ITS COMPETITORS.
 4] TO EXPAND THEIR PRODUCT AND KEEP THE EXISTING MARKET
INTACT.
 5] TO CREATE A SPECIAL PLACE FOR THEIR PRODUCT IN THE
MARKET, WHICH WILL ALSO HELP TO CREATE AND IMPROVE
GOODWILL.

TARGET CONSUMER
 1] MIDDLE CLASS OR UPPER MIDDLE CLASS &ABOVE.
 2] AGE GROUP- 5 TO 50 YEARS & ABOVE.
ADVERTISEMENT OF
AMWAY
 OBJECTIVES OF THIS ADD.

MAIN
MAINOBJECTIVE
OBJECTIVEIS
IS TO
TOOFFSET
OFFSETADVERSE
ADVERSECOMPETITION
COMPETITION

 1] TO UPDATE CUSTOMER ABOUT THE INFORMATION OF THEIR

PRODUCTS.
 2] TO CREATE POSITIVE POINTS ABOUT ITS PRODUCT IN THE MARKET
AGAINST ITS COMPETITORS.
 3] TO CREATE A SPECIAL PLACE FOR THEIR PRODUCT IN THE
MARKET, WHITCH WILL ALSO HELP TO CREATE AND IMPROVE
GOODWILL.

TARGET CONSUMER
 1] UPPER MIDDLE CLASS & AFFLUENT PEOPLE.
 2] AGE GROUP- ALL AGE GROUPS
ADVERTISEMENT OF
RAYMONDS
 OBJECTIVES OF THIS ADD.
MAIN
MAINOBJECTIVE
OBJECTIVEIS
ISTO
TOCOVER
COVERTHE
THE
MASSES
MASSES
 1] TO UPDATE CUSTOMER ABOUT THE INFORMATION OF THEIR
PRODUCTS.
 2] TO EXPAND THEIR PRODUCT AND KEEP THE EXISTING MARKET
INTACT.
 3] TO MAKE THE JOB OF THE SALESMEN EASIER BY CREATING A
BACK GROUND FOR THEIR PRODUCT THROUGH ADVERTISING.

TARGET CONSUMER
 1]MIDDLE CLASS PEOPLE & AFFLUENT PEOPLE.
 2] AGE GROUP- 15 TO 75 YEARS AND ABOVE.
ADVERTISEMENT OF
CADBURY DAIRY
MILK
 OBJECTIVES OF THIS ADD

MAIN
MAINOBJECTIVE
OBJECTIVEIS
ISTO
TOCREATE
CREATE&&IMPROVE
IMPROVEGOODWILL
GOODWILL

 1] TO UPDATE CUSTOMER ABOUT THE INFORMATION OF THEIR

PRODUCTS.
 2] TO COVER UP A LARGE CROWD OF MASSES AT A TIME.
 3] TO EXPAND THEIR PRODUCT AND KEEP THE EXISTING MARKET
INTACT.
 4] TO MAKE THE JOB OF THE SALESMEN EASIER BY CREATING A
BACK GROUND FOR THEIR PRODUCT THROUGH ADVERTISING.

TARGET CONSUMER
 1] ALL AGE GROUP.
 2] EVERY INDIVIDUAL.
 PRESENTED BY –

RIDDHI BHARWADA.

JIGNASA PARMAR
22ndnd YEAR
YEAR
FASHION DESIGNING
FASHION DESIGNING
INIFD
INIFD