The Walt Disney

Company
The Entertainment King
James Ambrose
Courtney Hamm
Brandy O’Neal
Joseph Rendon
Disney Timeline
 1923-Disney Brothers
Cartoon Studio
 1927-”Oswald the

Lucky Rabbit”
 1928-loses contract for

Oswald the Lucky Rabbit

 1928-Steamboat Willie

Premiers
Steamboat Willie
Disney Timeline
 1937-Snow White and the
Seven Dwarfs
 1940-IPO
 1950-First Live-Action film
& television debut
 1955-Disneyland
 1966-Death of Walt
Disney
 1971-Walt Disney World
Opens
Disney Timeline
 1982-EPCOT Center opens
 1983-Tokyo Disneyland
opens
 1984-Michael Eisner and
Frank Wells
Disney’s Success
 Creation of new
characters
 Looking to the future
 Walt Disney’s Vision
Disney Timeline
 1987-First Disney Store
 1988-Who Framed Roger
Rabbit
 1989-Disney-MGM Studios
Theme Park
 1992-Euro Disney
Disney Timeline
 1992-Best Picture
Nomination
 1994-Frank Wells dies
 1995-purchase of ABC TV
 1998-Animal Kingdom
 1998-First Cruise Ship
Issues
 Revitalization of TV and
Movies
 Coordination among
businesses
 Expanding into new
businesses, regions, and
audiences
 Maximizing Theme Park
Profitability
Tokyo Disneyland
Revitalization of TV and Movies
 Network Television
Programming
 Increased movie production
 Animation Department
Coordination Among Businesses
 Promotional Campaigns
 Internal Transfer Prices
 Conflict Resolution
 Corporate Marketing Function
Expanding into new businesses,
regions, and audiences
 Retail-as-entertainment
 Euro Disney
 Full Length Animated Features
Maximizing Theme Park Profitability
 Walt Disney World
 Tokyo Disneyland
 Euro Disney
 Disney America
Michael Eisner’s Effect
 Revitalizing TV and
Movies
 Theme Parks
 New Businesses
Disney’s Diversification
 Vertical
 Geographic
 Product
 Effects of Diversification
 P ric e

0
5
10
15
20
25
30
35
40
45
1 /2 /1 9 6 2

1 /2 /1 9 6 6
1 /2 /1 9 7 0

1 /2 /1 9 7 4
1 /2 /1 9 7 8

1 /2 /1 9 8 2

Date
1 /2 /1 9 8 6
1 /2 /1 9 9 0
Adj. Close*

1 /2 /1 9 9 4
1 /2 /1 9 9 8

1 /2 /2 0 0 2

1 /2 /2 0 0 6
Disney’s Stock Price History

Adj. Close*
Conclusion
Questions
and
Comments