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  • Presentation On Screening An Opportunity: Presented by Ankit Gaurav

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    Ankit Gaurav
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    The document is a presentation about screening an opportunity for branding and selling local food products. It discusses the market structure, size, share, and profitability potential. Specifically, it notes that the market has many local sellers and buyers, low barriers to entry, differentiated products, and elastic demand. The target market includes over 2 million consumers, and has a current capacity of 10,000 pieces consumed daily. With an investment of Rs. 2 lacs and working capital of Rs. 80 thousand, the business could recover costs within 6 months and see positive cash flows within a year, earning profits of 42.85% based on estimated costs and selling prices.

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    ANKIT GURAV

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    The document is a presentation about screening an opportunity for branding and selling local food products. It discusses the market structure, size, share, and profitability potential. Specifically, it notes that the market has many local sellers and buyers, low barriers to entry, differentiated products, and elastic demand. The target market includes over 2 million consumers, and has a current capacity of 10,000 pieces consumed daily. With an investment of Rs. 2 lacs and working capital of Rs. 80 thousand, the business could recover costs within 6 months and see positive cash flows within a year, earning profits of 42.85% based on estimated costs and selling prices.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    20 views8 pages

    Presentation On Screening An Opportunity: Presented by Ankit Gaurav

    Uploaded by

    Ankit Gaurav
    The document is a presentation about screening an opportunity for branding and selling local food products. It discusses the market structure, size, share, and profitability potential. Specifically, it notes that the market has many local sellers and buyers, low barriers to entry, differentiated products, and elastic demand. The target market includes over 2 million consumers, and has a current capacity of 10,000 pieces consumed daily. With an investment of Rs. 2 lacs and working capital of Rs. 80 thousand, the business could recover costs within 6 months and see positive cash flows within a year, earning profits of 42.85% based on estimated costs and selling prices.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Presentation on Screening an Opportunity

    Presented by Ankit Gaurav


    Concept

    Common man has the constitutional right


    to get hygienic food at an affordable price
    Branding of local food product
    Market

    Culturalfood
    Popular food
    Longer period to sustain
    Market Structure
    Number of sellers / buyers
    local player/local people
    Entry / Exit Barrier very low
    low
    Degree of Differentiation
    As to other competitor high
    Price Elasticity of Demand
    high
    Market Size
    Number of Consumers
     Number of student/working people
    (2,697,976 (14th) (2001)

    Quantity of Consumption
    10000 pieces per day
    Market Share Attainable
     Current Market Capacity
    Number of population (25 lacs)

    Degree of Fragmentation
    Largely in unbranded seller’s hand
    Profitability
    Market Price
    Rs 7

    Cost Price
    Rs 4

    Profit Margins
    42.85%
    Breakeven Period
    Amount of Investment
    2 lacs
    Working Capital
    80 thousand
    Recovery of Capital Investment
    6 month
    Positive Cash Flows
    1 years

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