What is Crowdsourcing ?

 It is the act of outsourcing tasks, traditionally performed by

an employee or contractor, to a large group of people or
community (a crowd), through an open call.

• Solutions to problems (idea jams)

• Predict outcomes of events(crowd-casting).
• Create or design products (crowd-creation).
• Filter information by voting (crowd-voting).
• Fund projects (crowd-funding).

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 Benefits..
• Traditionally,
– finding and working with the right designer for your
project
• Choosing : Education, portfolio, other clients etc..
– Choosing design concepts
• Communicating exactly what you are looking for
– Committing to buy something you have not yet seen.
• Limited choices

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 Visual..
“A Community of Non-Affiliated Individuals Working Collectively
and Individually to Create Value”

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 Online Services..
• Crowdspring
– Creative designs
• Topcoder
– Technology Portal
• Threadless
– T-shirt designs
• Popdeck ,etc…
– Skateboard design

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Existing Companies, & many more….

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 Drawbacks
• No confidentiality
• Poor quality entries
• Wrong direction
• Popularity misleads

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 Drawbacks
• Stolen /recycled names.
• Coming up empty
• Derailment.
• Missing the best talent
• Hidden costs

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 Video

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Thank You!!

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