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    MRKTNG

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    aaabha
    The document describes Amul's product mix, which includes 17 total products across 4 categories: butter, ice cream, milk drinks, and chocolates. It provides details on the product width, length for each category, and depth for some popular products. The product mix includes well-known items like Amul butter, Amul chocolate, and Amul Kool milk shakes, which come in varying package sizes from 40 grams to 500 grams.

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    MRKTNG

    Uploaded by

    aaabha
    19 views5 pages
    The document describes Amul's product mix, which includes 17 total products across 4 categories: butter, ice cream, milk drinks, and chocolates. It provides details on the product width, length for each category, and depth for some popular products. The product mix includes well-known items like Amul butter, Amul chocolate, and Amul Kool milk shakes, which come in varying package sizes from 40 grams to 500 grams.

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    The document describes Amul's product mix, which includes 17 total products across 4 categories: butter, ice cream, milk drinks, and chocolates. It provides details on the product width, length for each category, and depth for some popular products. The product mix includes well-known items like Amul butter, Amul chocolate, and Amul Kool milk shakes, which come in varying package sizes from 40 grams to 500 grams.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    19 views5 pages

    MRKTNG

    Uploaded by

    aaabha
    The document describes Amul's product mix, which includes 17 total products across 4 categories: butter, ice cream, milk drinks, and chocolates. It provides details on the product width, length for each category, and depth for some popular products. The product mix includes well-known items like Amul butter, Amul chocolate, and Amul Kool milk shakes, which come in varying package sizes from 40 grams to 500 grams.

    Copyright:

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    of 5

    PRODUCT MIX

    MADE BY:
    RACHNA SINGHAL
    BM-09157
    PRODUCT MIX
    AMUL
    AMUL

    BUTTER
    BUTTER ICECREAM
    ICECREAM MILK
    MILK DRINKS
    DRINKS CHOCOLATES
    CHOCOLATES

    AMUL
    AMUL LITE
    LITE CHOCOBAR
    CHOCOBAR AMUL
    AMUL LASSEE
    LASSEE FRUIT
    FRUIT N
    N NUT
    NUT

    AMUL
    AMUL BUTTER
    BUTTER CHOCO
    CHOCO CRUNCH
    CRUNCH AMUL
    AMUL CHOCOLATE
    CHOCOLATE ALMOND
    ALMOND BAR
    BAR
    MILK
    MILK

    DELICIOUS
    DELICIOUS TABLE
    TABLE MANGO
    MANGO AMUL
    AMUL KOOL
    KOOL FUNDOO
    FUNDOO
    MARGARINE
    MARGARINE CAFE
    CAFE

    BLACK
    BLACK CURRANT
    CURRANT AMUL
    AMUL KOOL
    KOOL BINDAAZ
    BINDAAZ
    MILK
    MILK SHAKE
    SHAKE

    BUTTER
    BUTTER SCOTCH
    SCOTCH AMUL
    AMUL KOOL
    KOOL
    THANDAI
    THANDAI
    TOTAL PRODUCT MIX=17
    • PRODUCT WIDTH=5

    • PRODUCT LENGTH FOR BUTTER=3


    • PRODUCT LENGTH FOR MILK DRINKS=5
    • PRODUCT LENGTH FOR ICECREAM=5
    ICECREAM=5
    • PRODUCT LENGTH FOR CHOCOLATES=4
    CHOCOLATES=4

    • PRODUCT DEPTH FOR AMUL BUTTER=2


    BUTTER=2
    • PRODUCT DEPTH FOR ALMOND BAR=1
    • PRODUCT DEPTH FOR AMUL KOOL MILK
    MILK SHAKE=18
    SHAKE=18
    • PRODUCT DEPTH FOR CHOCO BAR=1
    BAR=1
    AMUL BUTTER

    100 GM 500 GM AMUL KOOL


    MILK SHAKE

    AMUL CHOCOBAR
    BANANA MANGO STRAWBERRY
    100 GM

    180 GM 180 GM 180 GM


    ALMOND BAR
    200 GM 200 GM 200 GM

    40 GM
    THANK YOU

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