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    2-Managing Retailing, Wholesaling and Market Logistics

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    Soumitra Shukla
    Retailing and wholesaling involve marketing decisions around target markets, product assortment, services, pricing, promotion, and distribution channels. Managing retailing, wholesaling, and market logistics focuses on logistics decisions related to order processing, warehousing, inventory levels, and transportation to meet business objectives.

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    2-Managing Retailing, Wholesaling and Market Logistics

    Uploaded by

    Soumitra Shukla
    16 views2 pages
    Retailing and wholesaling involve marketing decisions around target markets, product assortment, services, pricing, promotion, and distribution channels. Managing retailing, wholesaling, and market logistics focuses on logistics decisions related to order processing, warehousing, inventory levels, and transportation to meet business objectives.

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    Retailing and wholesaling involve marketing decisions around target markets, product assortment, services, pricing, promotion, and distribution channels. Managing retailing, wholesaling, and market logistics focuses on logistics decisions related to order processing, warehousing, inventory levels, and transportation to meet business objectives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    16 views2 pages

    2-Managing Retailing, Wholesaling and Market Logistics

    Uploaded by

    Soumitra Shukla
    Retailing and wholesaling involve marketing decisions around target markets, product assortment, services, pricing, promotion, and distribution channels. Managing retailing, wholesaling, and market logistics focuses on logistics decisions related to order processing, warehousing, inventory levels, and transportation to meet business objectives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    MANAGING RETAILING, WHOLESALING AND MARKET LOGISTICS

    Retailing and Wholesaling


    Marketing decisions:
    •Target market

    •Product assortment and procurement

    •Services and store atmosphere

    •Price decision

    •Promotion decision

    •Place decision
    MARKET LOGISTICS

    Objectives
    Logistics decisions:
    •Order processing

    •Warehousing

    •Inventory

    •Transportation

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