What is marketing?

Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the
customer as the focus of its activities, it can be concluded that marketing .

What is sales?

A sale is the pinnacle activity involved in the selling products or services in return for money or other
compensation. It is an act of completion of a commercial activity

What is selling?

selling is the process or exchanging goods and services to money usually paid by the customers or the
public.

The Power of Positive Attitude

by Remez Sasson

Positive attitude helps to cope more easily with the daily affairs of life. It brings optimism into your
life, and makes it easier to avoid worry and negative thinking. If you adopt it as a way of life, it will
bring constructive changes into your life, and makes them happier, brighter and more successful. With
a positive attitude you see the bright side of life, become optimistic and expect the best to happen. It
is certainly a state of mind that is well worth developing and strengthening.

1. What am I selling?

2. Who is my target audience?

3. Does my target audience have a NEED for what I am selling?

4. If not, does my marketing message create a need?

5. If I were the customer, what would I need to hear to make me want the product I'm marketing?

6. Is my marketing message clear enough that customers understand why my product will solve their problem?

7. Is it clear to them about how the product will solve their problem?

8. Is it clear about how to go about obtaining the product?

9. Is my target audience seeing my message?

10. If not, how can I get them to?

What Does Point of Purchase - POP Mean?

A place where sales are made. On a macro-level, a point of purchase may be a mall, market or city. On a
micro-level, retailers consider a point of purchase to be the area surrounding the counter where
customers pay. Also known as "point of sale".
Define Medical Representative:

Medical representatives are professionals who act as the primary contacts between the
pharmaceutical industry and medical field.