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    Retail

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    Carol Simbu
    This document discusses various aspects of retailing including definitions, retailer functions, ownership structures, locations, merchandise, pricing strategies, consumer behaviors, and the consumer decision process. Retailing involves sorting, breaking bulk, holding stock, advertising, and transporting goods. Retailers can be sole proprietorships, partnerships, or franchises. They are located in free-standing buildings, malls, airports, and more. Retailers sell a variety of merchandise and use different pricing approaches like everyday low pricing. Consumer behaviors are influenced by demographics, psychology, environment, and lifestyle. The consumer decision process involves need recognition, information search, evaluation, purchase, and post-purchase evaluation.

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    Retail

    Uploaded by

    Carol Simbu
    14 views25 pages
    This document discusses various aspects of retailing including definitions, retailer functions, ownership structures, locations, merchandise, pricing strategies, consumer behaviors, and the consumer decision process. Retailing involves sorting, breaking bulk, holding stock, advertising, and transporting goods. Retailers can be sole proprietorships, partnerships, or franchises. They are located in free-standing buildings, malls, airports, and more. Retailers sell a variety of merchandise and use different pricing approaches like everyday low pricing. Consumer behaviors are influenced by demographics, psychology, environment, and lifestyle. The consumer decision process involves need recognition, information search, evaluation, purchase, and post-purchase evaluation.

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    This document discusses various aspects of retailing including definitions, retailer functions, ownership structures, locations, merchandise, pricing strategies, consumer behaviors, and the consumer decision process. Retailing involves sorting, breaking bulk, holding stock, advertising, and transporting goods. Retailers can be sole proprietorships, partnerships, or franchises. They are located in free-standing buildings, malls, airports, and more. Retailers sell a variety of merchandise and use different pricing approaches like everyday low pricing. Consumer behaviors are influenced by demographics, psychology, environment, and lifestyle. The consumer decision process involves need recognition, information search, evaluation, purchase, and post-purchase evaluation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    14 views25 pages

    Retail

    Uploaded by

    Carol Simbu
    This document discusses various aspects of retailing including definitions, retailer functions, ownership structures, locations, merchandise, pricing strategies, consumer behaviors, and the consumer decision process. Retailing involves sorting, breaking bulk, holding stock, advertising, and transporting goods. Retailers can be sole proprietorships, partnerships, or franchises. They are located in free-standing buildings, malls, airports, and more. Retailers sell a variety of merchandise and use different pricing approaches like everyday low pricing. Consumer behaviors are influenced by demographics, psychology, environment, and lifestyle. The consumer decision process involves need recognition, information search, evaluation, purchase, and post-purchase evaluation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 25

    RETAIL

    BY

    CAROL
    RETAILING
    • RETAIL??????????
    • RETAILING???????????
    • RETAILER??????????????????
    FUNCTION
    • FORM
    • PLACE
    • TIME
    • OWNERSHIP
    STRUCTURE
    • M---------------------------------------------------C
    • M------------------------R-------------------------C
    • M-------------W---------------------R------------C
    • Attract
    • Persuade
    Retailer function
    • Sorting
    • Breaking bulk
    • Holding stock
    • Channel of communication
    • Transport
    • Advertisement
    Format
    • Nature of ownership
    • Operational structure
    • Merchandise
    • Location
    • Price
    Ownership
    • SOLE PROPRIETORSHIP
    • PARTNERSHIP
    • JOINT VENTURE
    • LIMITED LIABILITY COMPANY
    OPERATION
    • INDEPENDENT
    • RETAIL CHAIN
    • FRANCHISING
    • LEASED DEPARTMENT
    • CO-OPERATIVE
    LOCATION
    • FREE STANDING
    • BUSINESS ASSOCIATED
    • SPECIALISED
    • AIRPORT
    MERCHANDISE
    • DEPARTMENT STORE
    • DISCOUNT STORE
    • SPECIALITY STORE
    • HYPER MARKET
    PRICE
    • EDLP
    • CATEGORY KILLER
    • FACTORY OUTLET
    • WAREHOUSE
    • SINGLE PRICE DEMONSTRATION
    CONSUMER BB
    • MOTIVES
     PERSONAL
     SOCIAL
    PERSONAL
    • ROLE PLAY
    • DIVERSION
    • SELF GRATIFICATION
    • LEARNING
    • PHYSICAL ACTIVITY
    • SENSORY STIMULATION
    SOCIAL
    • SOCIAL EXPERIENCE OUTSIDE HOME
    • PEER GRP
    • STATUS
    • PLEASURE BARGAINING
    FACTORS
    • DEMOGRAPHIC
    • PSYCOLOGICAL
    • ENVIRONMENT
    • LIFE STYLE
    DEMOGRAPHIC
    • GENDER
    • AGE
    • OCCUPATION
    • EDUCATION
    • FAMILY SIZE
    • INCOME
    ENVT
    • PHY ENVT
    • SOCIAL ENVT
     CULTURE
     SUB CULTURE
     SOCIAL CLASS
    PSYCOLOGICAL
    • MOTIVES
    • PERCEPTION
    • LEARNINGS
    • ATTITUDE
    • PERSONALITY
    LIFESTYLE
    • ACTIVITY & INTEREST
    • NATURE OF OCCUPATION
    • AVAILABILTY OF LEISURE
    STAGES
    CONSUMER DECISION PROCESS
    • NEED RECOGNITION
    • INFO SEARCH
    • EVALUATION OF ALTERNATIVE
    • PURCHASE DECISION
    • POST PURCHASE
    DECISION MAKING
    • EXTENSIVE
    • ROUTINE
    • LIMITED
    • IMPULSE
    • DineEquity Glendale,Calif.
    $1,613,628 $484,559 233% 3400 3320
    • American Apparel Los Angeles
    $382,382 $242,566 58% 260 182
    • Susser Holdings Corpus Christi, Texa
    $4,239,883 $2,717,362 56% 512 504
    • A&P Montvale, N.J.
    • Apple Stores/iTunes Cupertino, Calif.
    • Wal-Mart Bentonville, Ark.
    THANK YOU

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