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    Karan Hinduja
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    The document discusses market share percentages for various sports channels and properties in India in fiscal year 2011. ESS Sports Channels had the largest share at 60%, followed by Zee's Sports Channels at 22% and others at 14%. It also lists some of Zee's key sporting properties and events that year, including cricket world cups and tours. A second summary is provided about market shares for Tamil channels, with Sun TV the clear leader at 46% and Star Vijay steadily gaining share through its reality show programming.

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    The document discusses market share percentages for various sports channels and properties in India in fiscal year 2011. ESS Sports Channels had the largest share at 60%, followed by Zee's Sports Channels at 22% and others at 14%. It also lists some of Zee's key sporting properties and events that year, including cricket world cups and tours. A second summary is provided about market shares for Tamil channels, with Sun TV the clear leader at 46% and Star Vijay steadily gaining share through its reality show programming.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    15 views2 pages

    Star Final

    Uploaded by

    Karan Hinduja
    The document discusses market share percentages for various sports channels and properties in India in fiscal year 2011. ESS Sports Channels had the largest share at 60%, followed by Zee's Sports Channels at 22% and others at 14%. It also lists some of Zee's key sporting properties and events that year, including cricket world cups and tours. A second summary is provided about market shares for Tamil channels, with Sun TV the clear leader at 46% and Star Vijay steadily gaining share through its reality show programming.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    Market Share

    Sports Channels 4%

    14% ESS
    Zee's Sports
    • Asia's biggest sports content provider Channels
    Neo Cricket
    22% Others
    • Key Properties in FY11 60%

     ICC Cricket world cup 2011 (Feb-March) Source: Zee Corporate Presentation August 2010.pdf

     India tour of England 2011 (July-Aug-Sept)

     India tour of Australia 2011 (December)

     AFC Asian Cup Qatar 2011

     Barclays Premier League 2010/11


    Market Share
    Star Vijay (Tamil)
    Highlights Sun TV
    40% Kalaignar TV
    • Star Vijay – Steadily gaining market46% Star Vijay
    share Others

    • The main reason of success of 6% 8%


    STAR Vijay is it's share of reality
    shows Source: http://starvijay-tv.blogspot.com/2010/05/sun-tv-pat-up-30.html

    • Key Properties:
    Super Singer, Jodi No.1,
    Super Mom, Neeya Naana.

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