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SWOT Analysis in Halal Hub
SWOT Analysis in Halal Hub
www.ideasformarketing.com
Strength
• Malaysia has good image as a modern
Islamic country.
• Malaysian Halal Certification is perceived as
more valid compared to non-Muslim
countries.
• Malaysian products are perceived as safe &
better quality like other ASEAN countries.
• Labor productivity is relatively high
compared to other ASEAN countries.
Strength
http://www.opencongress.org/articles/list?month=1-2007
Strength
• 57 negara OIC (
http://www.opencongress.org/articles/list?month=1-2007
Organisation of The Islamic Conference)
http://www.aejs.net/article.php3?id_article=
Opportunities
• 60% of the Saudi’s consumers are youth (< 35 years) and thus
indicating a growing consumer markets and willing to try new
products.
• Saudis’ consumers have purchasing power.
• GCC is a growing region. Average GCC (8%); Saudi Arabia (10%).
• Rising costs of production in EU & USA.
• Tourism industry in Malaysia contributes to developing
awareness among Arab consumers who have been to Malaysia.
• Strong government supports for SME development in food
processing
• Strong government support in halal products and halal-hub
centre
Opportunity
• Peningkatan keperluan makanan
dunia
– Kebanyakkan negara Islam masih
berasaskan ekonomi pertanian
– Hub makanan halal yang diyakini bersih
dan berkualiti
• Capaian perdagangan yang besar
http://en.wikipedia.org/wiki/Organization_of_the_Islamic_Confer
Threats
• Stiff Competition of the Malaysian food products
from Thailand, Indonesia and the Philippines. The
prices of the Malaysian products are generally
higher due to the higher production costs.
• Subsidized tariffs for air transportation by
Thailand.
• Chinese products invading the markets,
translated into cheaper prices.
• With declining USD, the products from Malaysia
are more expensive.
• Weak R&D that match SME requirements
am/
http://www.flickr.com/photos/wallyg/159454870/in/photostre
Threats
• Islamophobia selepas peristiwa 11
September
• Penekanan kepada pembangunan
fizikal berbanding pembangunan
modal insan
• Perang menentang negara Islam
• Pencemaran alam sekitar
http://www.flickr.com/photos/mat http://www.maleisie.be/dossiers/haze_smog.html
t_olney/382561220/
ACTION PLAN
1.
• Identify relevant market segment