Banking on Customer Relations.

Team:

 Krishna Dhanorkar C-12

 Amit Shinde C-02

 Rohan Adam C-25

 Vikram Lawand C-54

 Hemant Shendre C-08

Reasons for the need of better
system…
 Little scope for in depth customer analysis.
 Need for data warehousing and analytical solution.
 Exploit changing and widening markets
 Implement a customer-centric approach focused on
optimizing lifetime value of the customer
 To provide the right information, to the right
executive at the right time.
 To keep up the bank’s unchallenged reputation of
efficiency.
Selection for particular
solution
Background...
 Survive in the fiercely competitive financial marketplace.
 The bank's vision was to champion fact-based strategic
business decisions using best-in-class analytics.
 Enhance the organization's competitive advantage and
boost profits.
 exploit changing and widening markets
 implement a customer-centric approach
 Enables to concentrate on financial budgeting, cost
control, and risk management.
Solution....
 Evaluation of number of competitive solutions.

 Now rely on PS for its customer analytics.”

 Team of 25 people-”Intelligence Unit”.

 Deriving
 Implementing strategies to
 Analyze and exploit customer data.
Benefits in context of
customer...
 Things become more customer centric.
 In-depth analysis of customer data Enables :
 target its most valuable customers
 Forecasting next best product strategy for a customer.
 Specifically designed Products.
Benefits in Decision Making..

 Effective management of products.

 Targeted and focused marketing campaigns.
 Designing a product strategy.
 Improved risk management.
 Management of sales and conducting local
events.