Lovely Professional university

ASSIGNMENT
NO-2 MGT-634

TOPIC- DESIGN A PRINT ADD

Submitted by Guided by
CHANDAN KUMAR SINGH MIS JASPREET KAUR

Section-B

Roll number –A-27

 Benefits of Videocon AC
  Take off a very less time to cooling.
 Less irritation.
 Power saving.
 Money saving.
 Good services

 Benefits of general AC
 Increase electricity cost.
 Just like a Fan.
 Only you get irritation.
 Just like a box.

 Target Audience: This print adds targeted all class of people who wants
to purchase the AC. We know that Electricity Bill Pay important role so we
try to convey our product is beneficial for your life.

 Message Appeals:-
In this add, I try to promise that product will deliver certain benefits and certain
feature (Rational Appeals).

I also try to conveying the entire people who is interested to purchase the AC. If
you want “life is joyful” then purchase the Videocon AC. Otherwise purchase
General AC and start “life is boring”. (Emotional Appeals)