SWOT ANALYSIS

During the internship of six weeks of mine in National Bank of Pakistan, Bagh Branch Kashmir,
I am going for SWOT Analysis.

Strength

 Bank is believed on customer service. In first week of internship, I worked in Credit

Department where I learnt how to manage the corporate clients.

 National Bank of Pakistan provides the facility of debit card at minimum rate all over the
Pakistan.

 National Bank of Pakistan enjoying the large market share in Home financing.

 Home financing and agriculture loans are introduced recently by National Bank of
Pakistan.

 Branch manager and Chief Manager having good co-ordination with staff to make the
environment friendly.

Weakness

 National Bank of Pakistan main branch, Multan all time overcrowded.

 Customers are not properly guided to get the benefits of National Bank of Pakistan’s
facility.

 Online services are changing compare to other competitive banks.

 National Bank of Pakistan main branch Multan still having the shortage of cash and
deposits counters.

Opportunities

 Banking industry is one of the most growing sectors in Pakistan. So National Bank of
Pakistan should be continually expanding its network of branches.

 Muslims are consciously differentiating the Islamic-base banking from interest-base

banking. That is why there is large caution of expansion

 Mobile banking should be started to compete in market.

 Establishing foreign branches.

  All products of Consumer Financing that include home financing, and other products
should be introduce to all the braches in the cities of Pakistan.

Threats

 National Bank of Pakistan having large networks of hundred branches that play and
important role in banking business. National Bank of Pakistan compares its working to
other key players in banking industry.

 Many other banks are now involving themselves in consumer financing at competitive
rate. This is one of the biggest threats for National Bank of Pakistan consumer financing
products.