ID Task Name Duration Start Finish Resource Names 010

Aug
0 Email Marketing Campaigns 31 days Thu 9/23/10 Thu 11/4/10
1 Review Business Strategy Landscape 1 day Thu 9/23/10 Thu 9/23/10
2 Review previous campaign performance 1 day Thu 9/23/10 Thu 9/23/10 Marketing Lead
3 Develop Campaign Concepts 20 days Fri 9/24/10 Thu 10/21/10
4 Develop preliminary campaign concepts 5 days Fri 9/24/10 Thu 9/30/10 Marketing Lead
5 Identify campaign targets 2 days Fri 10/1/10 Mon 10/4/10 Marketing Lead
6 Develop campaign success metrics 2 days Tue 10/5/10 Wed 10/6/10 Marketing Lead
7 Develop campaign tracking and analysis process 3 days Thu 10/7/10 Mon 10/11/10 Marketing Lead
8 Validate concepts through test groups and market research 5 days Fri 10/15/10 Thu 10/21/10 Marketing Lead
9 Establish campaign categories 1 day Fri 10/15/10 Fri 10/15/10 Marketing Lead
10 Develop public relations strategy 3 days Mon 10/18/10 Wed 10/20/10 Marketing Lead
11 Establish preliminary ideal campaign timing for promotion 1 day Thu 10/21/10 Thu 10/21/10 Marketing Lead
12 Develop Campaign 19 days Mon 10/4/10 Thu 10/28/10
13 Review campaign concepts 2 days Mon 10/4/10 Tue 10/5/10 Marketing Lead
14 Import campaign lists 1 day Wed 10/6/10 Wed 10/6/10 Marketing Lead
15 Identify campaign leads - in MailChimp 1 day Thu 10/7/10 Thu 10/7/10 Marketing Lead
16 Develop individual campaigns 14 days Tue 10/5/10 Fri 10/22/10 Marketing Lead
17 Develop campaign schedules 2 days Mon 10/25/10 Tue 10/26/10 Marketing Lead
18 Determine calls to action 2 days Wed 10/27/10 Thu 10/28/10 Marketing Lead
19 Determine advertising/promotion methods and mix 5 days Fri 10/8/10 Thu 10/14/10 Marketing Lead
20 Campaign Development Complete 0 days Thu 10/14/10 Thu 10/14/10
21 Develop Strategy for External Promotions 19 days Mon 10/11/10 Thu 11/4/10
22 Develop promotion strategy 4 days Mon 10/11/10 Thu 10/14/10 Marketing Lead
23 Develop press releases 4 days Mon 10/11/10 Thu 10/14/10 Internal PR,Marketing Lead
24 Develop announcements 4 days Fri 10/15/10 Wed 10/20/10 Internal PR,Marketing Lead
25 Provide pre-release information to analysts 3 days Thu 10/21/10 Mon 10/25/10 Internal PR,Marketing Lead
26 Generate 'buzz' 5 days Fri 10/15/10 Thu 10/21/10 Internal PR,Marketing Lead
27 Execute publicity strategy 5 days Fri 10/29/10 Thu 11/4/10 Internal PR,Marketing Lead
28 Promotion - External Complete 0 days Thu 11/4/10 Thu 11/4/10
29 Campaign Release 13 days Wed 10/6/10 Fri 10/22/10
30 Develop campaign release schedules 2 days Wed 10/6/10 Thu 10/7/10 Marketing Lead
31 Determine release teams 1 day Fri 10/8/10 Fri 10/8/10 Marketing Lead

Task Milestone External Tasks

Project: Email Marketing Campaigns
Split Summary External Milestone
Date: Fri 10/1/10
Progress Project Summary Deadline

Page 1
 ID Task Name Duration Start Finish Resource Names 010
Aug
32 Seed social media 5 days Mon 10/11/10 Fri 10/15/10 Marketing Lead,Inside Sales
33 Execute campaign 5 days Mon 10/18/10 Fri 10/22/10 Marketing Lead
34 Campaign Release Complete 0 days Fri 10/22/10 Fri 10/22/10
35 Campaign Optimization 15 days Wed 10/6/10 Tue 10/26/10
36 Evaluate campaign effectiveness 3 days Wed 10/6/10 Fri 10/8/10 Marketing Lead
37 Review success measures 3 days Mon 10/11/10 Wed 10/13/10 Marketing Lead
38 Measure campaign effectiveness 3 days Thu 10/14/10 Mon 10/18/10 Marketing Lead
39 Identify any gaps 1 day Tue 10/19/10 Tue 10/19/10 Marketing Lead
40 Develop future campaign ideas 5 days Wed 10/20/10 Tue 10/26/10 Marketing Lead
41 Campaign Optimization Complete 0 days Tue 10/26/10 Tue 10/26/10
42 Marketing Campaign Planning Complete 0 days Tue 10/26/10 Tue 10/26/10

Task Milestone External Tasks

Project: Email Marketing Campaigns
Split Summary External Milestone
Date: Fri 10/1/10
Progress Project Summary Deadline

Page 2
 Qtr 4, 2010 Qtr 1, 2011 Qtr 2, 2011 Qtr 3, 2011 Qtr 4, 2011 Qtr 1, 2012 Qtr 2, 2012 Qtr 3, 2012 Qtr 4,
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

Marketing Lead

Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead

Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
10/14

Marketing Lead
Internal PR,Marketing Lead
Internal PR,Marketing Lead
Internal PR,Marketing Lead
Internal PR,Marketing Lead
Internal PR,Marketing Lead
11/4

Marketing Lead
Marketing Lead

Task Milestone External Tasks

Project: Email Marketing Campaigns
Split Summary External Milestone
Date: Fri 10/1/10
Progress Project Summary Deadline

Page 3
 Qtr 4, 2010 Qtr 1, 2011 Qtr 2, 2011 Qtr 3, 2011 Qtr 4, 2011 Qtr 1, 2012 Qtr 2, 2012 Qtr 3, 2012 Qtr 4,
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Marketing Lead,Inside Sales
Marketing Lead
10/22

Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
Marketing Lead
10/26
10/26

Task Milestone External Tasks

Project: Email Marketing Campaigns
Split Summary External Milestone
Date: Fri 10/1/10
Progress Project Summary Deadline

Page 4