DETTOL

By
Abhijith Ere gowda

Under the guidence of

Prof N S Vishwanath
INTRODUCTION
 First used in maternity hospital 1930.

 Launched to public 1933

 Wound disinfectant in world war II

 Worlds most used antiseptic.

 “KING OF GERM KILL”

 PROFILE
 Popularity more 100 countries .

 Lab test- highly effective against microbes.” yet gentle on skin.

 Strong heritage and hygeine occupies a unique position.

 Its called “DOCTORS FRIEND”.

 Emotional (love and care ) and functional (cured antiseptic).

 DETTOL [soap]
 Relaunch of soap on1983.

 Consumers were

 Sales increased from 1982 and has become NO 2 in premium soap market.
[NO 1 LIRIL]

 MARKET .SHARE.10%

 80000 VALUED 1400 crores.

 Dettol soap won this share of market.

 Problem
 In the beginnig it not a success.

 Launched on wrong platform. (only love and care)

Solution

Antiseptic protection
Thank you