Projective Techniques

By

Amit
Neha
Krishna
Shekhar
Madhurya
 Introduction
 Psychological technique to get answers without
asking a direct question

 Helps revealing hidden emotions and internal

conflicts

 Respondents are exposed to various scenarios and

asked to interpret them

 A close observation of the response reveals the

motives, attitudes, values and motivation
Advantages:

1. Helps to gather rich and accurate data

2. Helps in generating hypothesis regarding why consumers behave as

they do

3. Problems of refusal, false response, non-cooperation etc. are absent

Disadvantages:

1. Requires trained interviewers and skilled analysts

2.Expensive process

3.Getting subjects is difficult

4.Reliability of measures is difficult to establish

Select a colour :

 White

 Blue

 Red

 Orange

 Yellow
 White – Cheats his/her spouse

 Blue – love n arranged marriage

 Red – arranged marriage

 Orange – love marriage

 Yellow – doesn’t marry