DEFINING THE GAME AUDIENCE
In each of these boxes define the target audience for your game
Hobbies/interests
Playing football
Watching football
Listening to football on the radio
Playing other sport
Gender
Mostly males will play
this game because it is
easy for them to know
the controls and how to
play the game. With
females, some of them
may know how to play
the game but most
females just support a
team and watch them
play
Socio Economic Group
B-E
The reason for this is because
they may not have the best of
jobs and not earning a lot of
money. Most people that have
a passion for football come
from a poor background
GAME TITLE FIFA 11
Education & ability
Domestic Circumstances
People living at home or that go school will Most people that are still in
play this game. Their sibling or dad may like education will be playing
to play the game as most of them are FIFA because they are more
interested in football energetic. Also another
reason why is because not
many adults that work play
games like FIFA, they will
just play football instead.
They may also want to
become a footballer.
Existing media consumption
People that watch Sky Sports because the
mostly show football as it is the best spor
at this moment. I.e. almost every weeken
the premier league is on as this is the best
league and all football fans watch it. Also
Spending Power
films such as Goal and Best. People will
Race/ethnicity £200-300 watch this because it may be their dream
All races to become a footballer or just to watch an
Teenagers that live with their
Every race and idol such as best.
parents will have enough spending
ethnicity is into power because there parents may
football. British have a job and earn a good Age
people are more amount of money where as it will 7-40 years old – most
likely to play this be hard for someone living on people from these ages
game because their own because they have to play football but people
football is the best pay for other things first. from the age of 7-30 like
sport in Britain. to play football games as
they are into video games
 EXPLAINING THE GAME’S APPEAL
Explain in the table below what it is that appeals about your game to the
target audience.

FACTOR EXPLANATION OF APPEAL

Graphics Makes the game look realistic, so more people will purchase a copy of it. i.e.
stadiums, players faces and other features. People will enjoy it most this way
because they will notice the player, how they run, dribble or shoot. It is important
to have good graphics on a game nowadays because it will look like it is an
actual game playing on television.

Multiplayer Gives you the chance to play against your friends and family and other people
around the world. Playing up to 4 players with a family or friends and choosing
your favorite team. This is very attractive as people treat it just like an actual
football game, playing it or watching it.
Price Game should be at a decent price so people will be able to buy it and have
enough money otherwise if too expensive, people will think that it is a rip off.
People that live with their parents will not have a problem buying this game as
they could have very good earnings/job.
Game Difficulty It is important to have game difficulty because it could get boring if someone
keeps playing on the same difficulty level and you can not change it because
they could improve. While they play online, they can come up against different
people and this will mean that they can either be good or not so good, this will
put on more of a competition.

Achievements Game enables you to unlock achievements by scoring a goal from a certain
area. Saving a shot, i.e. a penalty or beating some one online. It also allows you
to unlock extra content such as a football. This has the EA logo on it, this shows
that they are making more money and they are advertising something really
attractive.