The IMPORTANCE of MARKET POSITIONING

Setting The Optimum Price

Case‐Shiller Home Price Index for End of September 2010
250.00

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50.00

0.00
Sep‐00

Sep‐01

Sep‐02

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Sep‐10
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Chicago Metro Area U.S. 20 City Composite Average

Home prices in the Chicago Metropolitan area seem to be holding in a rather narrow plateau for about the
last year, with upward ticks followed by further price reductions. We have again reversed course and are
now at the approximately October, 2002 level for the Chicago Metro area.

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