MIT COLLEGE OF MANAGEMENT

PRESENTED ON
New Product Development

Presented By
Vivek khandelwal
Roll no:- RM -16
•It
was founded by the Maggi family in
Switzerland in the 19th century, and
merged with Nestlé in 1947.

•Maggi was introduced in India in 1982.

•Maggi is a Nestlé brand of instant soups,

stocks, ketchups and instant noodles.
BRAND ELEMENT
 Brand Name
 Brand Signature
 Colour
 Size
 Tag Line
 Packaging
MAGGI 2-MINUTE NOODLES

MAGGI Noodles is available in 4

delectable flavors –

1. Masala
2. Chicken
3. Tomato
4. Curry
An offering that exemplifies
‘Taste Bhi Health Bhi’,
MAGGI Vegetable Atta
Noodles is tasty because it is
loaded with everyone’s
favourite MAGGI ‘Masala’ and
healthy because it now has
more real vegetables and is
packed with the power of fiber.
 MAGGI Cuppa Mania is a
combination of all the above! In
an easy to carry on-the-go Cup
format, MAGGI Cuppa Mania
comes in two mouth watering
variants –
 Masala Yo!
 Chilly Chow Yo!
   The Indian style
Tomato Chat pat Sauce
  Lip smacking tastes
and vibrant packaging
make MAGGI Sauces
true to its slogan - It's
different!  
Pichkoo is a small doy
pack which makes
MAGGI Tomato ketchup
affordable to a host of
new consumers.
MAJOR PRODUCTS
MARKET SCENARIO:-
 Growth Stage
 80% Market share
 No Competitors
 Expand the Business
 Target Market
THANK YOU