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 Lokusdesign the leading global design
consulting company announced the launch of recently designed
ITC Fiama Di Wills Shampoo bottles. The Fiama Di Wills bottle
design has achieved an effective translation of the Brand image
into the most critical customer touch points. Based on the formal
inputs recieved from ITC, form refinement in bottle design was
done that helped achieve a high brand perception, while
increasing productivity and cost optimization.

Speaking about the project, Mr. Kabra Siddharth, Co-founder and Director- Branding and Industrial
Design at Lokusdesign said, ³The challenge in the project was to achieve the premium brand
positioning of ITC and yet optimize on costs. The bottle design had to create an aspirational value
among the mass consumer and yet make it cost accessible to the middle classes. A testimony of our
success has been the Consumer appreciation for the packaging, a sheer result of our team effort with
the Lokusdesign family and the ITC team. This combined with our unparalleled processes, and in
depth understanding of consumer requirements, made this product a huge success.´

Mr. Badve Chandrashekhar, Co-founder and Director- Marketing and Strategy at Lokusdesign said,
³Our expertise & comprehensive knowledge of design, manufacturing & brand performance has
helped in developing solutions which have been successful in satisfying not only the consumers but
clients from varied industry segments. ITC has been one of our esteemed clients and it is a pleasure
to work with them yet again, after the success of our earlier project of form design for Essenza Di
Wills, a high-end soap brand by ITC.´