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Profile of The Organisation
Profile of The Organisation
ORGANISATION
1.1BACKGROUND OF THE ORGANISATION
1.1.1.COMPANY PROFILE
IMRB is a member of the Kantar Group, part of the WPP company. Kantar is one
thirteen cities in India and has associate offices in Sri Lanka, Bangladesh and
Nepal, Egypt, Hong Kong, Japan, Malaysia, Netherland, Saudi Arabia, UK.
1.1.2.THE KANTAR GROUP
The Kantar group was established in 1993, a London based holding company
is the world's largest survey organization and is ranked 3rd overall. It comprises
Kantar Media Research and four regional ones - BMRB International, IMRB
International, Goldfarb and Winona. Each is a leader in its own area of expertise
or specialization. The research studies in over 130 countries. The Kantar group
Research.
1.2 IMRB INTERNATIONAL DIVISIONS
IMRB International has been offering over 30 years of specialist research
services to clients in India and overseas on products and services covering the
entire gamut of business and industry. IMRB International today, operates out of
its five full service offices in Mumbai, Delhi, Calcutta, Chennai and Bangalore
information that literally span the entire country. IMRB is able to provide the
which include the small medium and large scale industries, the government and
Advertising,
Brand Research
Pricing Research
INTRODUCTION
TO THE PROJECT
2.1.INTRODUCTION TO THE PROJECT
CITY POTENTIAL
These days IT is crucial to the majority of businesses. Almost all companies use
knowledge in the area. It is not longer just IT jobs where staff need a good
knowledge of IT. Almost all office based jobs are now almost entirely based
around computers and IT. Most admin tasks in any business are now performed
through the use of IT and for the large part the traditional numerous filing
large degree, and as with all technologies there will be things that go wrong.
Therefore support staff who can solve any issues are useful.
2.1.1 OBJECTIVES OF THE PROJECT
adoption among large Businesses in India. The findings of this research would
help leading IT vendors to offer better IT products and services for businesses
The target Respondent must at the level of Proprietor, Branch Manager, Office
exceeding 500 or less than that of 500 and it must have at least 50 Computers
quality cars of various types. This is the reason why more and
Automotive Brands.
2.2.2 THE TARGET GROUP
Group of 20-59,and must have a valid Driving License and should also
drive his/her car at least 50 percent or more, and the car must be owned
Privately which must be Purchased within 1st January 2009 to 30th June 2010
While in case of Intender there should not be any car in their household and
he must intend to purchase the car within 1st June 2010 to 31st Dec 2010.
RESEARCH METHODOLOGY
3.1. RESEARCH DESIGN
“A research design is the arrangement of condition for collection
and analysis of data in a manner that to combine relevance to
research purpose with economy in procedure".
be used for collecting the relevant data and the techniques to be used in
care as any error may upset the entire project. Therefore it is imperative
The design helps the researcher to organize his ideas in a form whereby it will
be possible for him to look for flaws and inadequacies. The following points