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  • Brand Identity System: Presented By: Sehar Zia Chaudhry Arouba Lodhi Amna Mullick

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    The document outlines Airtel's brand identity system. It discusses Airtel's vision, mission, and brand perspectives including brand as a product, organization, person, and symbol. Key aspects of Airtel's brand identity are presented such as its logo, taglines, endorsements, innovations, social involvement campaigns, and value proposition. The identity structure establishes Airtel's core identity around functionality, integration, leadership and performance, with an extended identity encompassing personality, ambassadors, innovations, and social impact.

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    Airtel Final

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    The document outlines Airtel's brand identity system. It discusses Airtel's vision, mission, and brand perspectives including brand as a product, organization, person, and symbol. Key aspects of Airtel's brand identity are presented such as its logo, taglines, endorsements, innovations, social involvement campaigns, and value proposition. The identity structure establishes Airtel's core identity around functionality, integration, leadership and performance, with an extended identity encompassing personality, ambassadors, innovations, and social impact.

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    11 views24 pages

    Brand Identity System: Presented By: Sehar Zia Chaudhry Arouba Lodhi Amna Mullick

    Uploaded by

    danish hussain
    The document outlines Airtel's brand identity system. It discusses Airtel's vision, mission, and brand perspectives including brand as a product, organization, person, and symbol. Key aspects of Airtel's brand identity are presented such as its logo, taglines, endorsements, innovations, social involvement campaigns, and value proposition. The identity structure establishes Airtel's core identity around functionality, integration, leadership and performance, with an extended identity encompassing personality, ambassadors, innovations, and social impact.

    Copyright:

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    of 24

    BRAND IDENTITY SYSTEM

    Presented by:
    Sehar Zia Chaudhry
    Arouba Lodhi
    Amna Mullick
     VISION
    To make mobile communications a way of life
    and be the customers’ first choice.

     MISSION
    To meet the mobile communication needs of
    customers through:
    Error-free service delivery
    Innovative products and services
    Cost efficiency
    Unified Messaging Solutions
    BRAND IDENTITY PERSPECTIVES

     Brand as a product

     Brand as organization

     Brand as a person

     Brand as a symbol
    BRAND AS A PRODUCT

     PRODUCT SCOPE
    Airtel provides telecommunication services

     PRODUCT ATTRIBUTES
    Good Coverage
    User Friendly
    Technologically advanced
    Power to connect people
    Makes communication easy
     Quality/Value:
    Connectivity
    Network
    Value Added Services
    Clarity of Sound
    Customer service

     Association with Users

     Link to a country or Region


    BRAND AS ORGANIZATION

    INNOVATION
     First to launch cellular service in Delhi
     First operator to revolutionize the concept of
    retailing with the inauguration of Airtel
    Connect(exclusive showrooms)
     First to provide roaming facility
     First to introduce a wide array of value added
    services
     Customers First Approach

     Perceived Quality—”number one” syndrome

     Presence and success

     Society/Community Orientation
    BRAND AS A PERSON

     BRAND PERSONALITY:
     Trustworthy
     Friendly
     Empathetic
     Youthful
     Innovative
     Trendsetting
     Exciting
     Competent
    BRAND AS A SYMBOL
     The Airtel Brand image is created through
    consistent application of a carefully developed
    visual identity

     Airtel visual identity helps to create instant


    brand recall and strengthens the relationship
    that it audience have with it

     The Airtel visual identity has different elements


    that work together to create a strong and
    consistent brand
    Airtel logo is a strong, contemporary and
    confident symbol for a brand that is always
    ahead of the rest

    Airtel’s catchy signature tune


    The identity structure
    CORE IDENTITY
     Functionality and efficiency
     Fully integrated telecom player offering end
    to end solutions
    Wireless services , telemedia service,
    enterprise services, passive infrastructure
    services.
     Leadership, performance and dynamism
    EXTENDED IDENTITY

     Brand personality
     Logo
     Brand ambassadors
     Product innovations
     Tag lines & slogan
     Social involvement
     Leadership in business
     Signature tune
    LOGO
    ENDORSEMENTS

     A R Rehman
     Shahrukh khan
     Sachin Tendulkar
     Saif Ali khan And Kareena Kapoor
    TAGLINES

     "the power to keep in touch”


     “power to touch tomorrow’
     "Live every moment”
     "Express yourself"
    FIRST MOVER ADVANTAGE / PRODUCT INNOVATIONS

    Life time validity product

    Hello TunesRing Back Tones


    SOCIAL INVOLVEMENT

     CAMPAIGNS
    Airtel Delhi half marathon
    Airtel health campaign
    Leadership campaign
    Quality time campaign

     Customer care centers


    VALUE PROPOSITION

     FUNCTIONAL BENEFITS
    o Pre paid and Post paid
    o Broad band connection
    o Digital TV
    o Fixed line
    o Business users
     EMOTIONAL BENEFITS
    o Positive feelings
    o Love
    o Belonging
    o Comfort
     SELF-EXPRESSIVE BENEFITS
    o “Express yourself”
    o BHARTI ad campaign

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