Customer Relationship Management

Vodafone Essar India

By
Ravi Kumar Naramsetty
PGDM 136
Vodafone- The company

 Vodafone was formed in 1984 as a subsidiary

of Racal Electronics Plc
 Public in October 1988
 Became an independent company in
September 1991
 Presence in Europe, the Middle East, Africa,
Asia Pacific and the United States
 Subsidiary undertakings, joint ventures,
associated undertakings and investments
Vodafone- India
 Vodafone Essar is the Indian subsidiary of Vodafone
Group and commenced operations in 1994
 Operations across the country with over 113 million
customers
 leading international mobile communications group
with approximately 315 million customers as on 30 June
2009
 Under the hutch brand , has been named
 ‘Most Respected Telecom Company’
 ‘Best Mobile Service in the country’ and
 ‘Most Creative and Most Effective Advertiser of the Year’
Brand building- Keeping Customers in Mind

“The most valuable brands in

the world are those where
the customer knows they’re
going to get a good
experience”
According to us one of the
ways can be - if the promises
that were made when the
potential customer was
converted into actual
customer are kept after the
“conversion”
has taken place.
Most creative ad’s to reach the
customers
The Vodafone Promise

Let’s have a look at the promises that Vodafone

makes to its customers
 A network you can rely on when you need it
 Expert, friendly help and advice – you only have to ask
once
 When you’re abroad, the services you need will be as
easy to use as at home and you’ll know what you are
paying
 New and inspiring solutions to help you make the most
of your time
Conclusion

 Vodafone has done justice to it Customers if

we consider the scale to be relative but there
are lot of areas where it can improve
 One of the main problems facing Vodafone as
well as other service providers is the price war
which is hurting their pocket and in turn
lowering the quality of service on a industry-
wide basis some more than others.
References

 http://210.212.115.113:81/
 http://www.vodafone-dataworld.co.uk/
 http://www.3gtech.info/tag/vodafone-3g-lau
nch-in-april-pune