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MAGNOLIA

CLIPPING SERVICE
(601) 856·0911 I (205) 758·8610
QUITMAN CO DEMOCRAT

MARKS, MS

Circulation = 1427

WEEKLY

04/08/2010
II\
1111111111111111111111111 \ 11111111

BBB~ffers checklist in responding'" TE~ARKETING,


:to cirarity telemarketing
fronl page 4
, Ridgeland, - The number of give money on the spot, and be How much of my donation will actually end up
bogus telemarketers calling to sure to use independent means to with the charity? The callers are required by law to
:solicit charitable donations do your research." disclose this information to contributors. The BBB
:Continues to increase. The Better Five key questions to be asked recommends that at least 65 percent be given to
:Business Bureau (BBB) has long of charity telemarketers: programs.
:urged cQnsumers 1:00nvestigate Are you a third-party company What is the full name and location of the charity?
the reliability of charities before raising funds on behalf of the Be wary of charity names that sound familiar or
ihey make contributions. charity? For-profit fundraisers can closely resemble the name of a well-known
: '-'Take the time to research keep anywhere. from 25 to 95 organization.
charities. Those that are legitimate percent of the funds they can Does your charity have tax-exempt status with
will welcome your donation collect. Most efficient charities the IRS? This is necessary in order for you to
tomorrow just as much as today," spend less than15 percent on'fund include a contribution to them as a tax deduction on
says Bill Moak, President/CEO of raising expenses. your income tax return.
the BBB Serving Mississippi. (Plea!)e see' What exactly does the charity do? If a charity
"Don't succumb to pressure to TELEMAR~;'NG, page 5) struggles in articulating its mission and programs,
then it will probably struggle in delivering those
programs.
The BBB offers two independent resources for
checking the validity ofcharities: The Wise Giving
Alliance evaluates charitiesthat solicit nationally.
(www.give.org <http://www.give.org/>) BBB
Mississippi evaluates local charities
(www.ms.bbb.org<http: www.ms.bbb.org/>/ 800­
9878280)

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