TABLE OF CONTENTS

Chapter No. Subject Page No.

Chapter 1. Introduction ………………………………. …………………. 1

Chapter 2. Executive Summary …………………………………………. .4
Chapter 3. Objective(s) of the Study …………………………………….. 7
3.1 Primary Objective ……………………………………………. 8
3.2 Secondary Objective ……………………………………….... 9
Chapter 4. Research Methodology ……………………………………….10
4.1 Resrearch Design …………………………………………….11
4.2 Sample Design………………………………………………...12
4.3 Scope of the Study …………………………………………… 13
Chapter 5. Critical Review of Literature ………………………………... . 14
Chapter 6. Industry Profile ………………………………………………. 23
6.1 History of GSM ……………………………………………….. 25
6.2 The Indian Telecom Industry ………………………………….30
6.3 Advantages of GSM ……………………………………………31
6.4 Major Players(BSNL,MTNL,RCom,TATA,VODAFONE,Idea).33
6.5 Company Profile ……………………………………………….40
Chapter 7. Organization Structure ………………………………………... 50
7.1 Vision,Mission&Values of Airtel ……………………………...56
7.2 SWOT Analysis of Airtel ……………………………………... 58
7.3 A History of FIRSTS – Leading the Bharti Way ……………….62
Chapter 8. Data Collection ………………………………………………… 63
Chapter 9. Prepaid Connections ……………………………………………73
9.1 Airtel Prepaid Connections …………………………………….76
9.2 GSM Growth in India …………………... ……………………..83
9.3 GSM v/s CDMA ………………………………………………. 86
Chapter 11. Findings and Analysis ………………………………………….87
Chapter 12. Suggestions …………………………………………………....106
12.1 Recommendations ……………………………………………108
12.2 Conclusions …………………………………………………..109
12.3 Limitations ……………………………………………………110
Chapter 13. Bibliography ………………………………………………….111
Chapter 14. Annexure ………………………………………………………115