MARKETING MANAGEMENT

GO RURAL

BANKING SERVICES
2 BANKING CASES

 Bank of Baroda

 NABARD
Bank of Baroda
 Started in 1908
 Pioneers in taking initiatives for Rural and Agri banking
sectors
 Has Special offerings- credit facilities to small and
marginal farmers, agricultural laborers and
cottage industry entrepreneurs.
 Loans for agricultural activities and a host of
services for farmers- Self Reliant Rural India.
 BOB has surpassed Rs 48000 cr.
 Agriculture portfolio Rs 26617 cr
Bank of Baroda Rural
programs
1. Adopted Dungarpur
District in Rajasthan for Objective of steering Financial education,
total integrated rural those under financial Credit counselling,
development distress and educating Information sharing
the others to avoid and problem solving
2. Adopted 101 villages financial mess on technical issues

Raebareli District in 1. Covers all the No frill SB accounts with

UP to provide credit & needs of the farmer in built overdraft facility
other banking facility like production credit
Account can be opened
at the doorsteps to 2. Free personal with monthly instalments
ensure quick & hassle accident insurance up of `50/
free credit delivery to `50000/-
Bank Of Baroda
Future Rural
Programs
National Bank for Agriculture
and Rural Development (NABARD)
 Was established on the recommendations of Shivaraman
Committee-12 July 1982 .
 Apex Development bank- Promotion & Development of Agriculture
& Small Scale Industries.
 It replaced the Agricultural Credit Department (ACD) and Rural
Planning and Credit Cell (RPCC) of Reserve Bank Of India.
 Refinance disbursement under Agri support aggregated
Rs.16952.83 crore during 2008-09.
 Refinance disbursement under Investment Credit during 2008-09
aggregated Rs.9046.27 crore.
NABARD’s Dairy
Entrepreneurship Development
Scheme
 Salient Features

 Objectives of the
Scheme:
1. Promote setting up of modern
dairy farms for production of clean
milk

2. Bring structural changes-

unorganized sector so that initial
processing of milk at the village
level itself.

3. Setting up of Private Veterinary

clinics.
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