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    Cust Profile Aria

    Uploaded by

    Murali Krishna
    The document requests demographic, psychographic, and behavioral information from a customer to help serve them better. It asks for details like name, age, gender, profession, family size, education, income, lifestyle preferences, previous vehicle ownership, how they want to buy a new vehicle, and how they learned about the specific car model. The information will help customize the customer experience.

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    Cust Profile Aria

    Uploaded by

    Murali Krishna
    9 views2 pages
    The document requests demographic, psychographic, and behavioral information from a customer to help serve them better. It asks for details like name, age, gender, profession, family size, education, income, lifestyle preferences, previous vehicle ownership, how they want to buy a new vehicle, and how they learned about the specific car model. The information will help customize the customer experience.

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    The document requests demographic, psychographic, and behavioral information from a customer to help serve them better. It asks for details like name, age, gender, profession, family size, education, income, lifestyle preferences, previous vehicle ownership, how they want to buy a new vehicle, and how they learned about the specific car model. The information will help customize the customer experience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    9 views2 pages

    Cust Profile Aria

    Uploaded by

    Murali Krishna
    The document requests demographic, psychographic, and behavioral information from a customer to help serve them better. It asks for details like name, age, gender, profession, family size, education, income, lifestyle preferences, previous vehicle ownership, how they want to buy a new vehicle, and how they learned about the specific car model. The information will help customize the customer experience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

    Request you to fill in the details below to help us serve you better!

    1. Demographics

    1. Name:

    2. Age:

    3. Gender : Male Female

    4. Profession: IT Industry Telecom FMCG Manufacturing

    • Private Business(Specify Nature) Government Audit/Consulting


    Others

    5. Family Size 3 to 6 >6

    6. Average Run Of Car in a month: >3000 Kms >1500 Kms


    <1500 Kms

    7. Education: HSC Graduate Post Graduate

    8. Annual Income: Below Rs 15 Lacs Rs 15- 25 Lacs > Rs


    25 Lacs

    2. Psychographics:

    1. Lifestyle: Urban Adventurous Sporty


    Traveling
    2. Number of Cars previously Owned:
    3. Vehicle Owned Previously/Additional Vehicle:
    4. Want to buy through: Self Company
    5. Self Driven/Chauffeur Driven:
    6. You buy a car because it is:
    Loaded with Features Is Value for Money Is Exclusive

    3. Behaviorist
    1. Have you ever purchased a Tata Car before?
    4. Enquiry Related:
    1. How did you know about the ARIA?
    a. Referrals
    b. Advertisements (Specify e. Internet:
    Media)
    c. Dealership (Showroom Face book Twitter
    Visit) Mail
    d. News

    2. Was a test drive offered? If Yes, are you satisfied with the experience?
    Customer Mobile Number______________________________________

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