Professional Documents
Culture Documents
Intl MKT Entry
Intl MKT Entry
Intl MKT Entry
ENTRY STRATEGIES
•Internationalmarket entry
concept & modes
•Factors affecting the selection
of entry mode
Concept of international market
entry
• mode of entry: an institutional mechanism by which a
firm makes its products or services available
consumers in international markets.
• mode of entry determined by:
- the ability and willingness of the firm to commit
resources
- the firms’ desire to have a level of control over
international operations
- the level of risk the firm is willing to take
international market Rajesh Narang 2
entry
Market entry strategies
cooperative goals
Internal factors
• Company objectives
• level of commitment
• international experience
• flexibility
low Harvest/divest/
License/combine
countries