Professional Documents
Culture Documents
2009 Marketing Ad Campaign
2009 Marketing Ad Campaign
2009 Marketing Ad Campaign
2
Target Audience
National Campaign
3
Behaviour Objectives
Differentiation
Contract Renewals
Back-to-School Promotion
Repeat Consumption
4
2009 Wireless Revenue Target ($B)
4.975 to
5.1
~4.625
2008E 2009E *
5
Communication Objectives
Need to Purchase
Benefits
Brand Recognition
6
Brand Positioning Strategy
High School and
College/University Students
7
Competitors
8
Creative Strategy
Message Appeal
Source Characteristics
9
Creative Tactics
Consistency
Simplicity
10
11
12
1 2 3
Don’t be left out of the conversation. With Telus smart phones and You don’t have to miss a moment of
data plans… the things that matter.
4 13 5 6
Questions?
14
thank you
15
16
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