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LABELLING

g Label carries verbal information about the product or the

seller.
g Labels are of three types:

Brand Label: gives only the brand name alone.

Grade Label: emphasizes the quality standards.

Úescriptive Label: gives illustrate objective

information about the use, care, performance and other
features of product.
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~

 ~ LABELL


g Enables the producer to give clear instructions

about the uses of the product.
g Price variations are caused by middleman are
avoided.
g Manufacturer-buyer relation is established.

g t encourages producers to make standard

products.
g Buyers can easily identify the product.


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g t grades the product.

g t facilitates the buyers to pay the right price.

g t helps advertising activity.

g t gives all needed information to the buyers.

g abel is the media to popularise the product.


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AE

g t is of no use to ignorant or illiterate population.

g t increases the cost of the product.

g Labelling must be preceded by grading and

standardisation.
g t aims mainly popularising the product rather
than giving information to the consumers.


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