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East West University
43, Mohakhali C/A, Dhaka-1212
Department of Business Administration
Senior Lecturer

Subject:cSubmission of Term Paper.

Dear Madam
It is an honor and great pleasure for me to submit our marketing Term Paper on
Œcc c c This Term Paper was assigned to us as compulsory requirement of the
course Brand Management (MKT416).

We have followed your guidelines in every aspect of preparing this report. We collected what we
believed to be the most relevant, reliable and valid information on the Cox¶s Bazar that we are
going to establish.
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It has been a huge learning experience for us as it provided an opportunity to broaden the
horizon of our understanding of a very interesting topic. We also enjoyed preparing this report
and look forward to doing the presentation. We sincerely hope that our work will come up to the
level of your expectation. We will always be happy to answer any query on this report.

Yours sincerely,

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First of all, and fore mostly our greatest gratification goes to , for giving us the opportunity to
conduct such an academically potent project and also for his earnest effort to make our task
straightforward, by explaining each of the steps to follow for preparing the report. It was truly
her teaching standard that enforced us to prepare a report that can meet up to his high standards.

We are also thankful to our course coordinator, for meticulously listening to each and every
problem that we had faced while preparing this report. Especially we were having trouble with
understanding some of the technical terms in the reports, which made early elucidated to us. It
was her constant support that enabled us to put things right in such a short span of time.

And we would like to give thanks to all the group members for their effort to accomplish this
report.

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1.c Executive Summary

2.c Rationale for Product selection

3.c History of Cox¶s Bazar

4.c Environmental Analysis (SWOT) Of Cox¶s Bazar

5.c Target Market Segmentation

6.c Brand Elements

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.c Brand Sense:

9.c Leveraging through Secondary Brand Strategy

10.cConclusion

11.cRecommendation

12.cReferences:

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