Corporate Social Responsibility or CSR is a familiar terminology in recent times and its practices are being integrated

into international business arena and hence are becoming one of the determining factors for market access.

CSR intertwines strong commitment and responsibility to the people who are part of Organisation, the group of people
within which you control and it comprises a number of key features and have to be responsive of the operational
conditions and labour standards, the environment within which your employees are working and how they are being
treated upholding the dignity of human life. That is very important in terms of gaining a proper understanding of CSR.

The HSBC Group is named after its founding member, The Hong Kong and Shanghai
Banking Corporation Limited, which was established in 1865 in Hong Kong and
Shanghai to finance the growing trade between China and Europe.

Thomas Sutherland, a Hong Kong Superintendent of the Peninsular and Oriental Steam
Navigation Company helped to establish this bank in March 1865. Throughout the late
nineteenth and the early twentieth centuries, the bank established a network of agencies
and branches based mainly in China and South East Asia but also with representation in
the Indian sub-continent, Japan, Europe and North America.

The post-war political and economic changes in the world forced the bank to analyze its
strategy for continued growth in the 1950s. The bank diversified both its business and its
geographical spread through acquisitions and alliances.

HSBC Holdings plc is a public limited company incorporated in England and Wales in
1990, and headquartered in London since 1993. As of 2009, it is both the world's largest
banking group and the world's 6th largest company according to a composite measure by
Forbes magazine. The group was founded from The Hong Kong and Shanghai
Banking Corporation based in Hong Kong, the acronym of which led to the current
name. Today, whilst no single geographical area dominates the group's earnings, Hong
Kong still continues to be a significant source of its income. Recent acquisitions and
expansions in China are returning HSBC to part of its roots. HSBC has an enormous
operational base in Asia and significant lending, investment, and insurance activities
around the world. The company has a global reach and financial fundamentals matched
by few other banking or financial multinationals.

HSBC is listed on the London, New York, Hong Kong, Paris and Bermuda Stock
Exchanges, and is a constituent of the FTSE 100 Index and the Hang Seng Index.
 The HSBC Group now comprises a unique range of banks and financial service providers
around the globe.

HSBC maintains one of the world’s largest private data communication networks and is
reconfiguring its business for the e-age. Its rapidly growing e-commerce capability
includes the use of the internet, PC banking over a private network, interactive TV, and
fixed and mobile, including wireless application protocol or WAP-enabled mobile,
telephones.

The establishment in 1999 of HSBC as a uniform, international brand name ensured that
the Group’s corporate symbol has become an increasingly familiar sight across the world.
HSBC differentiates its brand from those of its competitors by describing the unique
characteristics that distinguish HSBC, summarized by the words “The World’s local
bank”.

HSBC’s commitment to service excellence, reputation for stability and understanding of

the region has repeatedly been recognized through citations by major business
publications.

HSBC
Education
HSBC provided funds to facilitate studies and to ensure bright future for the meritorious
students of Rajarbag Police Line Higher Secondary School.
Provided funds to Green Disabled Foundation (GDF) for the operating expenditure of the
school along with a recommendation that the school bring some new initiatives in future.
Provided funds to SEID Trust for the salary of one physical therapist for 2008 to the
unprivileged children with intellectual and multiple disabilities of SEID Trust and provided
funds to Disabled Welfare Society for the purchase of Braille writing instruments for the
society.
Social Welfare
Centre for Disables Concern arranged
a talent hunt program for the
children with special needs of greater
Chittagong which included a grand
rally, drawing competition, cultural
program and other events. This was
sponsored by HSBC and attended
by over 200 students from all over
Chittagong.
Provided funds to Sneho Education
and Health Development Foundation
for its nutrition project in Savar serving 100 children.
Donated computers to the students of Gulshan Literacy Programme and Disabled Welfare Society.
HSBC provided free Hepatitis B vaccinations to the orphan children of “Sarkari Shishu Poribar”
through Liver foundation of Bangladesh.
HSBC staff organized lunch for 200 street children at a shelter of Aparajeyo Bangladesh,
orphans of Sir Salimullah Muslim Orphanage, etc.

Disaster relief
HSBC undertook a 2-phased initiative
to provide support to the people
affected by hurricane ‘Aila’. In the initial
phase, HSBC provided immediate
relief to the affected areas of Khulna,
Shatkhira, Potuakhali, Borguna, and
Bhola. The relief materials included
rice, lentil, potato, orsaline, sari,
lungi, children’s clothes, high-energy
biscuits and water.
Based on the observations and the subsequent report provided to the top team, HSBC
Bangladesh is now working on the next course of action for the 2nd phase.
HSBC built 120 houses in Pirojpur and Barguna for the ‘Sidr’ affected people. Following the
handover of 110 houses in Pirojpur and 10 Houses in Barguna in the Second Phase, HSBC
Distributed rickshaws, sewing machines, live stocks, tree plants, seeds, ishing nets and boats
to 120 families who received the houses.
The bank held a ‘Sidr’ charity concert in Chittagong to raise funds for the ‘Sidr’ affected
people.
Environment
Environment Champions, an awareness building campaign, was organized to raise
awareness
about the environment among the students of Bangladesh.
On World Environment Day, HSBC Bangladesh carried out a large scale tree
plantation
(more than 1000 trees) program at the Osmani Udayan, one of the largest parks in
Dhaka City.
HSBC launched ‘Go Green’ campaign
to celebrate World Environment Day.
Under this campaign, customers
would get special discount on the CNG
conversion loan and a Certiicate.
The team from Bangladesh won the Jade
Award in the HSBC Young Entrepreneur
Awards 2008-09 at Regional Grand
Finale in Hong Kong. Their business
case was about solving the imminent
water crisis of Megacity Dhaka by harvesting rainwater, and providing clean,
drinkable water
for everyday use in domestic and commercial structures.
HSBC supported the United Nations’ World Environment Day (WED) event by
launching ‘Be
Part of the Solution’ campaign. HSBC employees went to a nearby park and cleaned
up the
park of debris & wastes and deposited the items to the nearby waste facility. In
addition, staff
also planted about 600 trees in the park to provide a greener look.

Art and Culture

Sponsored the ‘HSBC-Prothom Alo Basha Protijog’ inal round, held at
Viquarunnessa Noon
High School & College.
Sponsored the program titled ‘HSBC Kali O Kolom Young Poet and Writers Award’
with a cash
prize of Tk.100,000 for the winning submissions of original literary works.
A photo exhibition was held at Drik Gallery and displayed works of three famous
photographers
of Bangladesh.
HSBC launched a Dhaka city map containing major landmarks and historical places
of Dhaka
city. A seminar was arranged in recognition to Dhaka’s 400 years celebration where
eminent
historians of Bangladesh shared their views on the celebration.
Arranged the Young Entrepreneurs Awards 2008 (YEA), a business plan writing
competition.