4 ps of Shakti Bhog

Product- Shakti Bhog offers a wide variety of food products. These are Wheat Flour, Basmati and
Non-Basmati Rice, Pulses and Beans, Corn Flour, Maize Flour, Mustard Oil, Pickles and Semolina
(Suji). Shakti Bhog produces three kinds of Flour, two kinds of Porridge and different variety of
Basmati Rice.

Pricing – All the products coming from Shakti Bhog are very competitively priced. If we look at the
wheat flour from Shakti Bhog, 1 kg of Shakti Bhog Atta is priced around Rs. 18 while the 10 kg pack
is available at Rs 175. This gives Shakti Bhog atta an edge over Aashirvaad Atta as there is almost Rs
6 difference per kg of Atta. Shakti Bhog atta has the lowest price in the branded packaged Atta
segment.

Promotion- Shakti Bhog promotes its products through television and print media. Indian actress
Karishma Kapoor is the brand ambassador of Shakti Bhog Atta and rice. The wheat flour is also
promoted by offering free gifts like a packet of Besan free along with the 10 kg Atta pack.

Place-Shakti Bhog Atta is easily available at most places in India which includes the bigger cities as
well as the smaller towns. Like all other packaged Atta brands, it is available easily in most
supermarkets. Besides, it is very competitively priced and hence it is also very popular with local
grocery stores. This gives Shakti Bhog Atta an edge over the other brands of packaged Atta.