Project Report

On

Strategies of
Reliance Mart & Vishal Mega Mart
@ Ahemdabad City

Submitted in the partial fulfillment of the degree of

Master of Business Administration (2009-11)

Submitted To: Prof.Mttal Thakor

S .V.Institute of Management, Kadi

Submitted By: Utkarsh H. Trivedi (M-16)

Dipen D. Thapa (M-25)

Sunil M. Goswami (M-56)

Batch: 2009-11

Gujarat Technological University

 PREFACE
Master of Business Administration (MBA) Programme is one of the most reputed professional courses in the
field of management. This course includes both theory & its applications as its content of Curriculum. The
Retail Project is an integral part of the curriculum and its purpose is to provide the practical exposure of
business world in the changing scenario. In this way it helps the student in development of practical skills
and analytical thinking process. It makes more aware about the perceptions and tastes of the people of the
corporate world. Thus it helps in moulding the students according to the requirements of the market

The purpose of this project is to expose the students on practical and research front of his or her area of
interest. The project gives a unique experience to aspirants who can visualize things what they have been
taught in classroom.

We were fortunate enough to have the opportunity to do project on “MARKETING STRATEGIES

ADOPTED BY RELIANCE MART & VISHAL MEGA MART”. As a complementary to Project, every
student has to prepare and submit a report. It is an attempt to present practical knowledge & observation
gathered during the project.
 INDEX
SR,NO CHAPTER PAGE
. NO.
1 Indian Retail Sector 1
2 Organized Retail 4
3 Origin of Retail 7
4 Indian Retail Industry 10
5 Format in Retail Industry 12
6 Format adopted by Retail Players in india 13
7 Major Retail Industry Players 17
8 Growth Drivers of Retail Industry 29
9 Strategies 32
10 Strategies of Reliance Mart 34
11 SWOT of Reliance Mart 36
12 CRM Policy of Reliance Mart 39
13 Strategies of Vishal Mart 41
14 SWOT of Vishal Mart 46
15 CRM Policy of Vishal Mart 47