RECKITT BENCKISER

(PRODUCT MIX)

PRESENTED TO : PRESENTED BY :
PROF. TIMIRA SHUKLA RAHUL SHARMA
(CHAIR-PERSON) SECTION – B
PGDM- BM ROLL NO : 010116
 ABOUT THE COMPANY
• Reckitt Benckiser plc is a British global consumer goods company,
making and marketing home, health and personal care products.
• The company was formed by a merger between Britain's Reckitt &
Colman and the Dutch company Benckiser NV in December 1999.
• Their offer is simple - bigger, better and more competitive
opportunities to develop a rewarding career at the very forefront of
FMCG.. It’s success is led by ITS Power brands - big-name brands
like Finish, Vanish, Dettol and Veet that aim to achieve global market
leadership
DIFFERENT CATEGORIES OF
BRAND
HOUSEHOLD

HEALTH CARE

PERSONAL CARE

HOME CARE

FOOD
 PRODUCT
CATEGORY(HOUSEHOLD)
1.FABRIC CARE : Calgon Spray “N” Wash
Woolite Vanish

2.SURFACE CARE : Cillit Bang Dettol

Harpic Lyzol

3.DISHWASHING : Finish
 PRODUCT CATEGORY
(HEALTH CARE)
STREPSILS

MUCINEX

NUROFEX

GAVISCON
 PRODUCT
CATEGORY(PERSONAL CARE)
VEET

DETTOL

CLEARASIL
 PRODUCT CATEGORY
(HOME CARE)
AIRWICK

MORTEIN
 PRODUCT CATEGORY
(FOOD)
FRENCH POTATO STICKS

FRENCH’S FRENCH FRIED ONIONS

FRENCH WORCESTERSHIRE SAUCE

FRANK’S REDHOT

CATTLEMENTS
 RECOMMENDATIONS

• As a new product company can launch a face cream in the

personal care product category. It can launch its product
in all its marketing domain . As we can see that today
there is high demand for face cream and this company
already has good reputation.
• Company can go for more promotional activities.