Aardvark Consulting

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DATE: December 1, 2010

TO: Dr. Elizabeth Tuleja, The Fanning Center For Business Communication

FROM: Aardvark Consulting Associates

SUBJECT: Internet Marketing: Benefits and Implementation Techniques

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Enclosed is the “What Every Company Should Know About Internet Marketing” report. This
report reviews the need of the Internet marketing for companies and highlights various
scenarios under which Internet marketing is useful.

Internet marketing is a highly effective tool to not only connect with a wider consumer base
but also to manage the brand image of firm.

 Report discusses about the two Internet marketing components: non-social media
and social media. Report analyses different tools and medium available under each
of the components.
 Report talks about the different implementation techniques and policies for various
tools available within Internet marketing domain.
 Report also mentions different ways to measure the success of Internet marketing
techniques. We have also highlighted some of the recent success stories of
companies using Internet marketing.

We hope that this report will provide an interesting insight into the Internet marketing
domain. Please let us know if you have any questions about the report. If you need any
further information, we can be reached at (123) 456-7890 or at steppalw@nd.edu.

Enclosure: Final Report

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