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Memory
Memory
Learning depends on how the information is processed, not the stage. Intermediate: acoustic
retention and retrieva will be superior for deep processing
Deep: semantic
Stimuli presented at the same time are held in STM and one of them
is selected (attention) to be brought into conscious awarness.
It is an all or nothing model, doesn't explain the Cocktail party
Phenomenon. Hence the analysis happens prior to the selection
STM Duration: 15 to 30
seconds
Encoding: primarily
acoustic
Capacity: virtually
unlimited
Duration Virtually unlimited. Could lack in
accessibility rather than availability
LTM
Encoding: mainly semantic,
but also visually and acoustic
Tulvig 1972