PRESENTATION

ON
COMPARATIVE
ANALYSIS
AND
CUSTOMER
PERCEPTION
ON DLF LTD,
TATA-HOUSING LTD
 OBJECTIVE
 TO MAKE A COMPARATIVE ANALYSIS OF DLF LTD WITH
IT’S TWO MAJOR COMPETITORS TATA-HOUSING
DEVELOPMENTAL LTD AND BENGAL UNITECH LTD.

 STUDY AND EXAMINE THE CUSTOMER PERCEPTION

ON THE ONGOING RESIDENTIAL PROJECT OF DLF AND
COMPARING IT WITH THE RESIDENTIAL PROJECTS OF
TATA-HOUSING AND BENGAL UNITECH IN KOLKATA.

 TO SUGGEST MEASURES TO IMPROVE THE

DEVELOPMENT AND SALES OF THE RESIDENTIAL
PROJECT OF DLF IN KOLKATA.
 RESEARCH
 PLAN:

 THE STUDY WAS DIVIDED INTO A SPLIT OF DATA COLLECTION

AT FIELD, DATA COMPILATION AND PREPARATION OF
REPORTS.

 DESIGN:

 MAINLY THE PRIMARY DATA WAS EXAMINED TO GAIN SIGHT

INTO THE PROBLEM OF THE PROJECT. BY ANALYSING THE
PRIMARY DATA, THE LOOPHOLES OF THE PRESENT PLANS
AND SCENARIO WAS FOUND. FURTHER ANALYSIS POINTED
OUT THE AREAS IN NEED OF IMPROVEMENT.
METHODOLOGY

 A STRUCTURED SET OF QUESTIONNAIRE WAS

PREPARED AS IT WAS LESS TIME CONSUMING AND
PROVIDES SPECIFIC AND POINT INFORMATION WHICH
IS EASY TO ANALYSE. QUESTIONNAIRE CONSISTED OF
BOTH OPEN AND CLOSE ENDED QUESTIONS. EVERY
EXISTING AND PROSPECT CUSTOMERS WERE
INTERVIEWED FOR COLLECTING THE PRIMARY DATA.

 ALL THE CUSTOMERS WITH DIFFERENT PROFESSION

WERE INTERVIEWED AS THEY ARE THE MAIN SOURCE
FOR COLLECTION OF PRIMARY DATA.
• EXISTING
CUSTOMER

 MAJORITY OF THE
CUSTOMERS AGREE TO THE
FACT THAT COST OF FLATS
ARE ABOVE MARKET PRICE.
•PROSPECT CUSTOMERS

 PROSPECTS AGREE TO
THE FACT THAT TATA-
HOUSING AND BENGAL
UNITECH ARE PROVIDING
EQUAL AMENITIES AT A
LOW PRICE.
BASIC COMPARISON
PARTICULARS DLF- NEWTOWN HEIGHTS UNITECH- VISTAS TATA- EDEN COURT

Developer DLF LTD. UNITECH LTD. TATA

Launched in NOVEMBER, 2007 APRIL, 2009 APRIL, 2009

Start of Possession End-2010 2011 2012

Gross Area 26 lacs SBUA 60 lacs SBUA 6.54 lacs SBUA

Site Dimension 15 acres 100 acres 5 acres

Retail Dimension 70,000 Sft 1lac Sft No information till date

Club Dimension 14,000 Sft 1,50,000 Sft 15,000 approx.

Sizes 2BR-1249+, 3BR-1468 to 1960 Sft, 2BR-915 to 956 Sft, 2BR- 945 Sft,
4BR – 2540 Sft 3BR-1226 Sft 3BR- 1240 to 1421 Sft
Towers 9 Towers & 792 Flats 8 Towers& 840 flats 3 Towers& 370 flats

Average Elevation G+17 to 30 G+14 G+19

Car Park Basement, Stilt & Open Open and covered. Open and covered
Sale Price Rs.3275- 2 & 3BHK ,Rs.3495- 4BHK Rs 2695- 2BHK & 3BHK Rs 2995- 2BHK & 3BHK.
Discount Rs.250
Introductory Price Rs. 2875 Rs 2695 Rs 2750
FINDINGS
 CONSTRUCTION PROGRESS AT THE SITE WAS SLUGGISH.
 RESIDENTIAL PROJECTS IN OTHER STATES HAVE
UNDERGONE PRICE REDUCTION, SO EXISTING AND
PROSPECT CUSTOMERS WANT PRICE REDUCTION HERE
ALSO.
 THE BROKERS WERE NOT READY TO PROMOTE DLF FLATS
DUE TO SLOW OR NON-REPAYMENT OF BROKERAGE
AMOUNT.
 PROSPECTS ARE MORE INTERESTED IN PROJECTS OF TATA
AND UNITECH AS THEY ARE GETTING FLATS AS PER THEIR
PREFERRENCE.
 PEOPLE ARE LESS AWARE REGARDING THIS RESIDENTIAL
PROJECT.
 CUSTOMERS DEMAND SOME MORE PROJECTS FROM DLF AS
THIS IS THEIR ONLY RESIDENTIAL PROJECT IN KOLKATA.
RECOMMENDATIONS