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    MKT 3411 Consumer Behavior Lab 1 Refer To Solomon Chapter 2 Assignment

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    This document provides the instructions for a group assignment in a consumer behavior lab. Students are asked to form groups and analyze two print advertisements based on questions related to sensory processing, attention-getting techniques, targeted consumers, message interpretation, and potential misinterpretations. Groups must submit a typed report with their analyses and the advertisements attached.

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    MKT 3411 Consumer Behavior Lab 1 Refer To Solomon Chapter 2 Assignment

    Uploaded by

    rserrata
    20 views1 page
    This document provides the instructions for a group assignment in a consumer behavior lab. Students are asked to form groups and analyze two print advertisements based on questions related to sensory processing, attention-getting techniques, targeted consumers, message interpretation, and potential misinterpretations. Groups must submit a typed report with their analyses and the advertisements attached.

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    Lab 1

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    This document provides the instructions for a group assignment in a consumer behavior lab. Students are asked to form groups and analyze two print advertisements based on questions related to sensory processing, attention-getting techniques, targeted consumers, message interpretation, and potential misinterpretations. Groups must submit a typed report with their analyses and the advertisements attached.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    20 views1 page

    MKT 3411 Consumer Behavior Lab 1 Refer To Solomon Chapter 2 Assignment

    Uploaded by

    rserrata
    This document provides the instructions for a group assignment in a consumer behavior lab. Students are asked to form groups and analyze two print advertisements based on questions related to sensory processing, attention-getting techniques, targeted consumers, message interpretation, and potential misinterpretations. Groups must submit a typed report with their analyses and the advertisements attached.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    MKT 3411 Consumer Behavior Lab 1

    Refer to Solomon Chapter 2

    Assignment:
    Each group is to conduct a perceptual analysis of two print advertisements. In your
    analysis of each advertisement, please address the following questions and defend your
    positions.

    Questions:
    1. What sensory systems are being used to process the advertisement?
    2. Do you see any issues related to exposure (e.g., absolute threshold,
    psychophysics, J.N.D., subliminal messages, embeds, etc.)?
    3. What techniques do you think are being used to get the consumers attention?
    4. What group do you think is being targeted with the advertisement?
    5. What organizational principles do you think consumers may use to interpret the
    advertisement?
    6. How do you think marketers intend the message to be interpreted?
    7. How might the advertisement be misinterpreted?

    Group Report:
    Staple the two advertisements to your report. The report should include a typed response
    to each of the questions above. Include only those group members that attended class on
    the day of the lab. See the syllabus for additional formatting and grading information.

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