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  • Amul Presentation Deepak

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    Deepak Verma
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    Amul Butter is a butter product made from butter, salt, and annatto coloring. It has 80% milk fat, 16% moisture, 2.5% salt, and 0.8% curd. Amul Butter targets all demographics from ages 5 to 80 years old across income levels and occupations. It holds around 86% of the butter market share in India and positions itself as "Utterly Butterly Delicious" compared to competitors like Britannia and Nestle.

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    Amul Butter is a butter product made from butter, salt, and annatto coloring. It has 80% milk fat, 16% moisture, 2.5% salt, and 0.8% curd. Amul Butter targets all demographics from ages 5 to 80 years old across income levels and occupations. It holds around 86% of the butter market share in India and positions itself as "Utterly Butterly Delicious" compared to competitors like Britannia and Nestle.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    10 views3 pages

    Amul Presentation Deepak

    Uploaded by

    Deepak Verma
    Amul Butter is a butter product made from butter, salt, and annatto coloring. It has 80% milk fat, 16% moisture, 2.5% salt, and 0.8% curd. Amul Butter targets all demographics from ages 5 to 80 years old across income levels and occupations. It holds around 86% of the butter market share in India and positions itself as "Utterly Butterly Delicious" compared to competitors like Britannia and Nestle.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    Product Name – Amul Butter

    Characteristics – Made from Butter, Common Salt,


    permitted natural colour- Annatto.

    Composition -
    Milk Fat 80%, Moisture 16%,Salt 2.5%, Curd 0.8%

    Positioning
     Directly in Human Heart
     Utterly Butterly Delicious
     Butter means Amul butter

    Competitors
     Britannia
     Nestle

    Other Fact Utterly Butterly Delicious


    Market share of Amul butter is around 86% of butter
    Market presence

    Demographics
    Age - from 5 yrs – 80 yrs.
    Sex - No bar
    Income - low to high
    Occupation - Any sector (not necessary)
    Education - Lower to higher

    Psychographics
    Personality - No discrimination.
    Life style - a basic normal life to high class living std

    Utterly Butterly Delicious

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