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These are difficult times for newspapers

“News Corp “Seattle Post-

announces 97% drop Intelligencer to Stop
in newspaper Printing Newspapers”
profits” March 16, 2009
May 7, 2009

“The beginning of 2009 saw

the greatest decline in
newspaper profitability in
U.S. history”
August, 2009 “U.S. newspaper industry
lost $7.5B in advertising
“Newspapers run the risk revenues in 2008”
of unending losses” – March 29, 2009
Warren Buffett
May 6, 2009
“Boston Globe Not
Viable With Current
Losses, Publisher Says”
June 3, 2009
These are difficult times for newspapers

The collapse of print advertising and the downturn

in sales has led to an urgent search for new
ways to monetize the subscriber base.
 Web 2.0 – Friend or Foe?

Threat - Web 2.0 is killing the industry

• Subscribers are moving away from print media

• Advertisers are following the subscribers

• Web 2.0 the biggest threat to traditional media companies

Opportunity – Harness the power of Web 2.0

• Increase engagement with subscriber base

• Targeted advertising increases revenues

• Lower cost through better use of social media technology

 Web 2.0 Can Drive Revenues

Social Media benefits:

• Cost: Requires a far smaller monetary investment than

traditional media usually does.

• Interactivity: Generates ongoing conversations between

multiple individuals.

Marketing: Social media leverages pull marketing while

traditional media relies on push marketing strategies.

• Contents: Social media contents come directly from

individual consumers.

• Market/Audience: Reaches and influences a highly targeted

or niche market.

• Loyalty: Improve highly your audience loyalty.

Monetizing Your Subscriber Base By
Creating An Interactive Community

Subscribers participating in an on-line community

drive higher number of page views than traditional
on-line newspapers.

This leads to increased profits via:

• Sale of banner ads

• Video advertising
• Rich media
• Sponsoring
• Polls combined with the SMS voting to generate new
revenue streams
Here is where can help you

Our platform offers publishers a social media solution

that delivers a community attached to your on-line
newspaper.

This generates on-line publishing content contributed by

both the publisher and the readers.

Readers Publishers
 provides you with:

Easy integration with your newspaper website.

Parallel community website for your subscribers to

submit their news, including photos and videos.

Social networking tools, such as sharing, comments

and voting

Friend connectivity

Interactive tools, such as polls, discussion topics

and promos 
 Benefits of Using

• New areas of advertising thanks to the increase in content

and pages visited as users interact with the community

• Increased profits via the sale of targeted banner ads and

promotions within those areas

• A much higher number of page views than what an on-line

newspaper normally obtains

• Recapture revenue lost due to falling print advertising and

slowing sales

• Engage your readers on the web

• And most of all: Recapture your readers’ loyalty through a

sense of community.
Product Features
Integration and Registration:

• Easily integrated into the Newspaper current site.

• Can retain their current users database without requiring new
registration.
• New users can independently join or use their facebook profiles.
YOUR
NEWSPAPER

Login and
Registration
Friends Activity News Feed :

• When users are logged in, a special feed is shown in the home of
the newspaper.
• The feed Brings the latest friends activity from de community.
• Users can be up-to-date on their friends activities, within your
newspaper.
YOUR
NEWSPAPER

Friend’s
Activity Feed
Social Network with Ireport capabilities:

Users can bring the news to the site

They can upload notes ,videos and photos
This way, new content is added constantly
And it generates interactions within the community
YOUR
NEWSPAPER’S
COMMUNITY

Logged-in
User

Reports
Categories
User’s
Reports
Published Content can be:
• Shared with Friends, vía e-mail or other social networks tools
• Voted
• Commented

YOUR
NEWSPAPER’S
COMMUNITY

Share

Vote

Comment
User Profile Page
• Update personal information
• Keep updated on community and friends activity.
• Manage historical comments
• Uploaded videos, photos and news reports

YOUR
NEWSPAPER’S
COMMUNITY
Toolbar
Control
Panel

Friend’s
Activity Feed

Stats

Friends
List
User’s comments in Newspaper:

User's comments in the newspaper are displayed with his

profile photo, his first and last name, number of photos, videos,
reports and friends.
This Enables users to find more contents and relate with others.
NEWSPAPER’S
ARTICLE

User’s
Comments
Search & Browse Function:
Users can browse all the different contents, and
Arrange the results by newest, more popular etc.

YOUR
NEWSPAPER’S
COMMUNITY Search

Content to
browse
Monetizing Your Subscriber Base

Sponsoring

Sponsored Advertising
Videos Space
For more information, you can visit

www.tootimes.com
Thank You!