Professional Documents
Culture Documents
The Walt Disney Company
The Walt Disney Company
The Walt Disney Company
Company
The Entertainment King
James Ambrose
Courtney Hamm
Brandy O’Neal
Joseph Rendon
Disney Timeline
1923-Disney Brothers
Cartoon Studio
1927-”Oswald the
Lucky Rabbit”
1928-loses contract for
Premiers
Steamboat Willie
Disney Timeline
1937-Snow White and the
Seven Dwarfs
1940-IPO
1950-First Live-Action film
& television debut
1955-Disneyland
1966-Death of Walt
Disney
1971-Walt Disney World
Opens
Disney Timeline
1982-EPCOT Center opens
1983-Tokyo Disneyland
opens
1984-Michael Eisner and
Frank Wells
Disney’s Success
Creation of new
characters
Looking to the future
Walt Disney’s Vision
Disney Timeline
1987-First Disney Store
1988-Who Framed Roger
Rabbit
1989-Disney-MGM Studios
Theme Park
1992-Euro Disney
Disney Timeline
1992-Best Picture
Nomination
1994-Frank Wells dies
1995-purchase of ABC TV
1998-Animal Kingdom
1998-First Cruise Ship
Issues
Revitalization of TV and
Movies
Coordination among
businesses
Expanding into new
businesses, regions, and
audiences
Maximizing Theme Park
Profitability
Tokyo Disneyland
Revitalization of TV and Movies
Network Television
Programming
Increased movie production
Animation Department
Coordination Among Businesses
Promotional Campaigns
Internal Transfer Prices
Conflict Resolution
Corporate Marketing Function
Expanding into new businesses,
regions, and audiences
Retail-as-entertainment
Euro Disney
Full Length Animated Features
Maximizing Theme Park Profitability
Walt Disney World
Tokyo Disneyland
Euro Disney
Disney America
Michael Eisner’s Effect
Revitalizing TV and
Movies
Theme Parks
New Businesses
Disney’s Diversification
Vertical
Geographic
Product
Effects of Diversification
P ric e
0
5
10
15
20
25
30
35
40
45
1 /2 /1 9 6 2
1 /2 /1 9 6 6
1 /2 /1 9 7 0
1 /2 /1 9 7 4
1 /2 /1 9 7 8
1 /2 /1 9 8 2
Date
1 /2 /1 9 8 6
1 /2 /1 9 9 0
Adj. Close*
1 /2 /1 9 9 4
1 /2 /1 9 9 8
1 /2 /2 0 0 2
1 /2 /2 0 0 6
Disney’s Stock Price History
Adj. Close*
Conclusion
Questions
and
Comments