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Presentation 1
Presentation 1
COURSE: MBA-3-B
SPECIALIZATION: MARKETING & IB
ROLL NO. :95
COMPANY: BHARTI AXA LIFE
INSURANCE
LOCATION: DWARKA, NEW DELHI
DURATION: 15-05-2010 – 15-07-2010
TITLE OF THE PROJECT:
CONSUMER PERCEPTION OF
INSURANCE SECTOR WITH
SPECIAL REFERENCE TO BHARTI
AXA
BRIEF ABOUT THE INSURANCE SECTOR
VALUES:
INNOVATION PRAGMATISM
PROFESSIONALISM TEAM SPIRIT
INTEGRITY
OBJECTIVES:
TO STUDY THE PERCEPTION OF
CONSUMERS ABOUT INSURANCE SECTOR.
TO KNOW THE VARIOUS LIFE
INSURANCE PLANS AVAILABLE IN THE
MARKET.
TO COMPARE THE PRODUCTS &
SERVICES OF BHARTI AXA WITH ITS
COMPETITORS.
RESEARCH METHODOLOGY: